# Introduction to the Application Starting Window
<!--Kit: ArkUI-->
<!--Subsystem: Window-->
<!--Owner: @xiaochaobu-->
<!--Designer: @tenMiles-->
<!--Tester: @qinliwen0417-->
<!--Adviser: @ge-yafang-->

The starting window is the first page displayed when an application is launched from a cold start. It remains visible until the application process starts or the application content is fully loaded. This window plays a crucial role in presenting the brand identity of the application. You can customize resources to display a unique logo, thereby strengthening user recognition of the product.

## Use Scenarios

You are advised to consider the display effect in the following scenarios when designing the starting window.

- Application cold start

  When the application is launched without any background processes running, the starting window is shown first. There is a 200 ms fade-out animation transitioning from the starting window to the application content.

- Widgets on the multitasking screen

  If an application transitions to the background during startup, its starting window is displayed on the multitasking screen.

- Application exit

  If an application is destroyed and no snapshot is generated on the system, the starting window is displayed during the application exit.