1// Copyright 2023 Google LLC 2// 3// Licensed under the Apache License, Version 2.0 (the "License"); 4// you may not use this file except in compliance with the License. 5// You may obtain a copy of the License at 6// 7// http://www.apache.org/licenses/LICENSE-2.0 8// 9// Unless required by applicable law or agreed to in writing, software 10// distributed under the License is distributed on an "AS IS" BASIS, 11// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. 12// See the License for the specific language governing permissions and 13// limitations under the License. 14 15syntax = "proto3"; 16 17package google.ads.googleads.v16.enums; 18 19option csharp_namespace = "Google.Ads.GoogleAds.V16.Enums"; 20option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v16/enums;enums"; 21option java_multiple_files = true; 22option java_outer_classname = "AdServingOptimizationStatusProto"; 23option java_package = "com.google.ads.googleads.v16.enums"; 24option objc_class_prefix = "GAA"; 25option php_namespace = "Google\\Ads\\GoogleAds\\V16\\Enums"; 26option ruby_package = "Google::Ads::GoogleAds::V16::Enums"; 27 28// Proto file describing ad serving statuses. 29 30// Possible ad serving statuses of a campaign. 31message AdServingOptimizationStatusEnum { 32 // Enum describing possible serving statuses. 33 enum AdServingOptimizationStatus { 34 // No value has been specified. 35 UNSPECIFIED = 0; 36 37 // The received value is not known in this version. 38 // 39 // This is a response-only value. 40 UNKNOWN = 1; 41 42 // Ad serving is optimized based on CTR for the campaign. 43 OPTIMIZE = 2; 44 45 // Ad serving is optimized based on CTR * Conversion for the campaign. If 46 // the campaign is not in the conversion optimizer bidding strategy, it will 47 // default to OPTIMIZED. 48 CONVERSION_OPTIMIZE = 3; 49 50 // Ads are rotated evenly for 90 days, then optimized for clicks. 51 ROTATE = 4; 52 53 // Show lower performing ads more evenly with higher performing ads, and do 54 // not optimize. 55 ROTATE_INDEFINITELY = 5; 56 57 // Ad serving optimization status is not available. 58 UNAVAILABLE = 6; 59 } 60} 61