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1page.title=Creative Vision
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4<img src="{@docRoot}design/media/creative_vision_main.png">
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8<p>We focused the design of Android around three overarching goals, which apply to our core apps as well as the system at large. As you design apps to work with Android, consider these goals:</p>
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15<h4>Enchant me</h4>
16<p>Beauty is more than skin deep. Android apps are sleek and aesthetically pleasing on multiple levels.
17Transitions are fast and clear; layout and typography are crisp and meaningful. App icons are works
18of art in their own right. Just like a well-made tool, your app should strive to combine beauty,
19simplicity and purpose to create a magical experience that is effortless and powerful.</p>
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24<h4>Simplify my life</h4>
25<p>Android apps make life easier and are easy to understand. When people use your app for the first
26time, they should intuitively grasp the most important features. The design work doesn't stop at the
27first use, though. Android apps remove ongoing chores like file management and syncing. Simple tasks
28never require complex procedures, and complex tasks are tailored to the human hand and mind. People
29of all ages and cultures feel firmly in control, and are never overwhelmed by too many choices or
30irrelevant flash.</p>
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35<h4>Make me amazing</h4>
36<p>It's not enough to make an app that is easy to use. Android apps empower people to try new things
37and to use apps in inventive new ways. Android lets people combine applications into new workflows
38through multitasking, notifications, and sharing across apps. At the same time, your app should feel
39personal, giving people access to superb technology with clarity and grace.</p>
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