1page.title=Flexible Monetizing and Business Tools 2page.metaDescription= 3 4@jd:body 5 6<div style="float:right;margin-left:18px;padding:1.5em;"> 7<img src="{@docRoot}images/gp-details-ww.png" style="width:180px"> 8<img src="{@docRoot}images/gp-details-ww-purchase.png" style="width:180px"> 9</div> 10 11<p>Sell your app in more than 130 countries. Flexible monetization options with 12in-app purchase, subscriptions, and more. </p> 13 14<h2>Streamlined purchase flow for users</h2> 15 16<p>When users find your app, they can purchase it instantly with a streamlined, 17consistent purchasing process and convenient payment methods.</p> 18 19<h3>Instant purchase from device or web</h3> 20 21<p>Google Play makes it fast and easy for your customers to buy your products, 22whether from a phone, a tablet, or a desktop computer. When users find an app or 23game that they want to buy, they can purchase it in as few as two steps—one 24to initiate the purchase and another to accept purchase details and permissions 25and complete the transaction.</p> 26 27<p>Google Play's convenient purchase experience is the same familiar process for 28all products everywhere across Google Play—apps, games, in-app products and 29subscriptions, and other digital content.</p> 30 31<h3 id="cloud-connected-purchase">Cloud-connected</h3> 32 33<p>Purchasing is even more convenient on Google Play because it’s 34cloud-connected. Users can find and purchase your products from anywhere—from 35their Android phones or using any web browser on any host computer. </p> 36 37<p>When users find an app or game they want to buy, they purchase it and download 38it instantly to their devices over-the-air. Users who sign in to the Google Play web site can also buy apps and games 39and push them instantly to their phones, tablets, or other devices. Google Play 40manages the application download.</p> 41 42<h3 id="payment-methods">Convenient payment options</h3> 43 44<p>Users can purchase your products on Google Play using several convenient 45payment methods—credit cards, Direct Carrier Billing, gift cards, and Google Play balance.</p> 46 47<p><span style="font-weight:500">Credit card</span> is the most common method of payment. Users can pay using any credit card 48that they’ve registered in Google Play. To make it easy for users to get started, 49registration is offered as a part of initial device setup process.</p> 50 51<div class="sidebox-wrapper" style="float:right;"> 52<div class="sidebox"> 53<h2>Payment methods on Google Play</h2> 54<ul> 55<li>Credit card</li> 56<li>Direct Carrier Billing</li> 57<li>Gift card</li> 58<li>Google Play balance (stored value)</li> 59</ul> 60</div> 61</div> 62 63<p>Subscribers on many popular carrier networks worldwide can charge purchases 64to their monthly mobile phone bills through <span style="font-weight:500">Direct 65Carrier Billing</span>. This form of payment is convenient and simple and is 66extremely popular in regions where credit cards are less common. More than 75 67million users in key markets around the world can purchase 68your products through Direct Carrier Billing. Many more will get the option in 69the months ahead.</p> 70 71<p><span style="font-weight:500">Google Play balance</span> is a stored account 72balance in Google Play. Users can increase their balance through promotions and 73offers in the store, and they can use their balanace to make purchases of apps, 74games, or other content. 75 76<p>The payment methods available to users worldwide may vary, based on 77location, carrier network, and other factors.</p> 78 79<div style="float:left;margin-right:2em;margin-top:3em;margin-bottom:1em;width:220px;"> 80<img src="{@docRoot}images/gp-subs.png" style="width:220px"> 81</div> 82 83<h2 id="billing-models" style="margin-top:1.5em;">Choice of billing models</h2> 84 85<p>Google Play gives you a choice of billing models to let you monetize your 86products. </p> 87 88<p>You can offer apps to all users for free, or 89you can set an initial price for the app, paid before download. You can also 90sell one-time purchases and auto-renewing subscriptions from inside the app, and 91you can take advantage of AdMob integration to monetize your app through 92targeted advertising.</p> 93 94<div class="sidebox-wrapper"> 95<div class="sidebox"> 96<h2>Billing models on Google Play</h2> 97<ul> 98<li>Free (no charge to download)</li> 99<li>Priced (user charged before download)</li> 100<li>In-app products and subscriptions</li> 101</ul> 102</div> 103</div> 104 105<p>You can combine these billing models in different ways, based on your business 106needs or market conditions. </p> 107 108<p>For example, you can use a freemium or ad-supported model by distributing 109your app for free and selling in-app products or advertising. Alternatively you 110could set a nominal price for your app at download and sell value add-ons, 111gameplay levels, and upgrades as in-app products. The only restriction is that 112free apps must remain free (to download) for the life of the app.</p> 113 114<p>For details about in-app products or subscriptions, 115see <a href="{@docRoot}google/play/billing/index.html">Google Play In-app Billing</a>.</p> 116 117<h2 id="buyer-currency" style="margin-top:1.5em;">Flexible pricing in the currencies of your customers</h2> 118 119<div class="figure-right" style="width:250px;"> 120<img src="{@docRoot}images/gp-buyer-currency.png" class="frame"> 121</div> 122 123<p>Google Play gives you complete control over how you price your products. You 124can set prices in more than 130 countries, for millions of 125users around the world. When users browse your app’s product page or initiate a 126purchase, Google Play shows them the price they will be charged <em>in 127their local currency</em>.</p> 128 129<p>You can set and adjust your prices at any time, in any available currency. 130Your prices in available currencies are independent, so you can adjust one 131price without affecting others. This gives you the ability to run 132short-term promotions and discounts in specific countries and more easily 133manage shifts in exchange rates.</p> 134 135<p>You can set and manage prices for your apps and in-app products from the 136Google Play Developer Console.</p> 137 138<h2 id="payouts">Monthly payouts in your local currency</h2> 139 140<p>To sell products in Google Play, all you have to do is register for a Google 141Wallet merchant account and link it to your Google Play Android Developer 142Console account (see <a 143href="{@docRoot}distribute/googleplay/publish/register.html">Get Started with 144Publishing</a> for details). Once you’ve set up your account and published your 145apps, Google Play makes monthly payouts of sales proceeds to your merchant 146account, in your local currency.</p> 147 148<h2 id="reporting">Detailed financial reporting</h2> 149 150<p>When you sell priced apps or in-app products on Google Play, you get a 151variety of financial reports to help you track and project sales, optimize your 152marketing campaigns, and support your customers.</p> 153 154<p>To help you keep up-to-date with the current activity, you can download daily 155reports summarizing recent purchases of your products. The reports include 156estimated sales amounts and include a variety of other data for each 157transaction.</p> 158 159<p>At the close of the month, you can download a complete sales report that 160gives you the final details of all transactions that closed in the month, 161including the payout amounts and other data. Additional financial reports are 162available in your Google Wallet merchant account.</p> 163
