page.title=Glu increased their conversion rate over 2% with Store Listing Experiments
page.metaDescription=Glu Mobile decided to use Store Listing Experiments to see if different background colors in the game’s icon would affect installs. They found that a lighter background resulted in more installs.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/glu-tap-baseball.jpg
page.timestamp=1456431511

@jd:body


<h3>Background</h3>

<div class="figure" style="width:113px">
  <img src="{@docRoot}images/distribute/stories/glu-tap-baseball-icon.jpg"
  height="113" />
</div>

<p>
  <a class="external-link"
  href="https://play.google.com/store/apps/details?id=com.glu.baseball15&hl=en">
  Tap Sports Baseball 2015</a> is a sports game by US games developer Glu
  Mobile. Founded in 2001, Glu Mobile is a leading global developer and
  publisher of free-to-play games for smartphone and tablet devices.
</p>

<p>
  Glu Mobile decided to use
  <a class="external-link"
  href="https://support.google.com/googleplay/android-developer/answer/6227309">
  Store Listing Experiments</a> to see if different background colors in the
  game’s icon would affect installs. They found that a lighter background
  resulted in more installs.
</p>

<h3>What they did</h3>

<p>
  <a class="external-link"
  href="https://play.google.com/store/apps/dev?id=8633921029894576093">Glu
  Mobile</a> used a global store listing experiment in the Google Play Developer
  Console to test three different background colors in the game’s icon.
</p>

<h3>Results</h3>

<p>
  The results showed that of three different color schemes —  blue, light blue,
  and light red — an icon with a light blue background converted 2.9 percent
  more visitors than the original control icon.
</p>


  <img
   src="{@docRoot}images/distribute/stories/glu-tap-baseball-screenshot.png"
   srcset=
  "{@docRoot}images/distribute/stories/glu-tap-baseball-screenshot.png 1x
  {@docRoot}images/distribute/stories/glu-tap-baseball-screenshot_2x.png 2x">
  <p class="img-caption">
    Beautifully designed achievements badges encourage unlock
  </p>


<h3>Get started</h3>

<p>
  Learn how to run
  <a class="external-link"
  href="https://support.google.com/googleplay/android-developer/answer/6227309">
  Store Listing Experiments</a> and read our best practices for
  <a href="https://developer.android.com/distribute/users/experiments.html">
  running successful experiments</a>.
</p>