1page.title=TinyCo finds monetization opportunities on tablets 2page.metaDescription=TinyCo launches their line of apps across multiple form factors. 3page.tags="developerstory", "games", "googleplay" 4page.image=images/cards/distribute/stories/tiny-co.jpg 5page.timestamp=1456340902 6 7@jd:body 8 9 10<h3>Background</h3> 11 12<div class="figure" style="width:113px"> 13 <img src="{@docRoot}images/distribute/stories/tinyvillage-icon.png" 14 height="113" /> 15</div> 16 17<p> 18 App developer TinyCo, makers of a suite of games such as Tiny Monsters, 19 decided to prioritize launching effectively across multiple platforms. They 20 chose Android as one of their primary launch platforms because of its large 21 installed base and global reach. They also knew that the growing base of 22 Android tablet users represented a huge opportunity. 23</p> 24 25<h3>What they did</h3> 26 27<p> 28 <a class="external-link" 29 href="http://play.google.com/store/apps/details?id=com.tinyco.village"> 30 Tiny Village</a>, a game targeting 7- to 10-inch tablets and phones, was their 31 first title to take advantage of the strategy, and it proved to be a winning 32 one — especially in terms of Android tablets. 33</p> 34 35<h3>Results</h3> 36 37<div class="figure" style="width:336px"> 38 <img 39 src="{@docRoot}images/distribute/stories/tinyvillage-screenshot.png" 40 srcset= 41 "{@docRoot}images/distribute/stories/tinyvillage-screenshot.png 1x 42 {@docRoot}images/distribute/stories/tinyvillage-screenshot_2x.png 2x"> 43 <p class="img-caption"> 44 Tiny Village monetized better on tablets 45 </p> 46</div> 47 48<p> 49 In the six months from launch TinyCo saw Android tablet <b>downloads more than 50 triple</b>. 51</p> 52 53<p> 54 When used on tablets Tiny Village also showed an increase in average revenue 55 per paying user (ARPPU) — about 35% higher than on smaller-screen devices such 56 as phones. Additionally, average revenue per user <b>(ARPU) is now about 35% 57 higher</b> as well. “The game is just much more immersive on tablets,” said 58 Rajeev Nagpal, Head of Product at TinyCo. 59</p> 60 61<p> 62 There has also been a <b>consistent increase in retention</b> over other 63 platforms, an important metric for games according to Nagpal. 64</p> 65 66<p> 67 “With continued optimization of the gameplay experience and a genuine 68 commitment to our Android offering through our Griffin engine, all of our 69 metrics started to rise,” said Nagpal. 70</p> 71 72<h3>Get started</h3> 73 74<p> 75 Find out more about creating a tablet version of your app by reviewing the 76 <a href="http://developer.android.com/distribute/essentials/quality/tablets.html"> 77 Tablet App Quality</a> guidelines and growing your user base. 78</p> 79
