1// Copyright 2023 Google LLC 2// 3// Licensed under the Apache License, Version 2.0 (the "License"); 4// you may not use this file except in compliance with the License. 5// You may obtain a copy of the License at 6// 7// http://www.apache.org/licenses/LICENSE-2.0 8// 9// Unless required by applicable law or agreed to in writing, software 10// distributed under the License is distributed on an "AS IS" BASIS, 11// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. 12// See the License for the specific language governing permissions and 13// limitations under the License. 14 15syntax = "proto3"; 16 17package google.ads.googleads.v16.enums; 18 19option csharp_namespace = "Google.Ads.GoogleAds.V16.Enums"; 20option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v16/enums;enums"; 21option java_multiple_files = true; 22option java_outer_classname = "ExperimentMetricProto"; 23option java_package = "com.google.ads.googleads.v16.enums"; 24option objc_class_prefix = "GAA"; 25option php_namespace = "Google\\Ads\\GoogleAds\\V16\\Enums"; 26option ruby_package = "Google::Ads::GoogleAds::V16::Enums"; 27 28// Proto file describing experiment metric. 29 30// Container for enum describing the type of experiment metric. 31message ExperimentMetricEnum { 32 // The type of experiment metric. 33 enum ExperimentMetric { 34 // Not specified. 35 UNSPECIFIED = 0; 36 37 // The value is unknown in this version. 38 UNKNOWN = 1; 39 40 // The goal of the experiment is clicks. 41 CLICKS = 2; 42 43 // The goal of the experiment is impressions. 44 IMPRESSIONS = 3; 45 46 // The goal of the experiment is cost. 47 COST = 4; 48 49 // The goal of the experiment is conversion rate. 50 CONVERSIONS_PER_INTERACTION_RATE = 5; 51 52 // The goal of the experiment is cost per conversion. 53 COST_PER_CONVERSION = 6; 54 55 // The goal of the experiment is conversion value per cost. 56 CONVERSIONS_VALUE_PER_COST = 7; 57 58 // The goal of the experiment is avg cpc. 59 AVERAGE_CPC = 8; 60 61 // The goal of the experiment is ctr. 62 CTR = 9; 63 64 // The goal of the experiment is incremental conversions. 65 INCREMENTAL_CONVERSIONS = 10; 66 67 // The goal of the experiment is completed video views. 68 COMPLETED_VIDEO_VIEWS = 11; 69 70 // The goal of the experiment is custom algorithms. 71 CUSTOM_ALGORITHMS = 12; 72 73 // The goal of the experiment is conversions. 74 CONVERSIONS = 13; 75 76 // The goal of the experiment is conversion value. 77 CONVERSION_VALUE = 14; 78 } 79} 80