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1// Copyright 2023 Google LLC
2//
3// Licensed under the Apache License, Version 2.0 (the "License");
4// you may not use this file except in compliance with the License.
5// You may obtain a copy of the License at
6//
7//     http://www.apache.org/licenses/LICENSE-2.0
8//
9// Unless required by applicable law or agreed to in writing, software
10// distributed under the License is distributed on an "AS IS" BASIS,
11// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
12// See the License for the specific language governing permissions and
13// limitations under the License.
14
15syntax = "proto3";
16
17package google.ads.googleads.v15.resources;
18
19import "google/ads/googleads/v15/common/bidding.proto";
20import "google/ads/googleads/v15/common/custom_parameter.proto";
21import "google/ads/googleads/v15/common/frequency_cap.proto";
22import "google/ads/googleads/v15/common/real_time_bidding_setting.proto";
23import "google/ads/googleads/v15/common/targeting_setting.proto";
24import "google/ads/googleads/v15/enums/ad_serving_optimization_status.proto";
25import "google/ads/googleads/v15/enums/advertising_channel_sub_type.proto";
26import "google/ads/googleads/v15/enums/advertising_channel_type.proto";
27import "google/ads/googleads/v15/enums/app_campaign_app_store.proto";
28import "google/ads/googleads/v15/enums/app_campaign_bidding_strategy_goal_type.proto";
29import "google/ads/googleads/v15/enums/asset_automation_status.proto";
30import "google/ads/googleads/v15/enums/asset_automation_type.proto";
31import "google/ads/googleads/v15/enums/asset_field_type.proto";
32import "google/ads/googleads/v15/enums/asset_set_type.proto";
33import "google/ads/googleads/v15/enums/bidding_strategy_system_status.proto";
34import "google/ads/googleads/v15/enums/bidding_strategy_type.proto";
35import "google/ads/googleads/v15/enums/brand_safety_suitability.proto";
36import "google/ads/googleads/v15/enums/campaign_experiment_type.proto";
37import "google/ads/googleads/v15/enums/campaign_primary_status.proto";
38import "google/ads/googleads/v15/enums/campaign_primary_status_reason.proto";
39import "google/ads/googleads/v15/enums/campaign_serving_status.proto";
40import "google/ads/googleads/v15/enums/campaign_status.proto";
41import "google/ads/googleads/v15/enums/listing_type.proto";
42import "google/ads/googleads/v15/enums/location_source_type.proto";
43import "google/ads/googleads/v15/enums/negative_geo_target_type.proto";
44import "google/ads/googleads/v15/enums/optimization_goal_type.proto";
45import "google/ads/googleads/v15/enums/payment_mode.proto";
46import "google/ads/googleads/v15/enums/performance_max_upgrade_status.proto";
47import "google/ads/googleads/v15/enums/positive_geo_target_type.proto";
48import "google/ads/googleads/v15/enums/vanity_pharma_display_url_mode.proto";
49import "google/ads/googleads/v15/enums/vanity_pharma_text.proto";
50import "google/api/field_behavior.proto";
51import "google/api/resource.proto";
52
53option csharp_namespace = "Google.Ads.GoogleAds.V15.Resources";
54option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v15/resources;resources";
55option java_multiple_files = true;
56option java_outer_classname = "CampaignProto";
57option java_package = "com.google.ads.googleads.v15.resources";
58option objc_class_prefix = "GAA";
59option php_namespace = "Google\\Ads\\GoogleAds\\V15\\Resources";
60option ruby_package = "Google::Ads::GoogleAds::V15::Resources";
61
62// Proto file describing the Campaign resource.
63
64// A campaign.
65message Campaign {
66  option (google.api.resource) = {
67    type: "googleads.googleapis.com/Campaign"
68    pattern: "customers/{customer_id}/campaigns/{campaign_id}"
69  };
70
71  // Information about a campaign being upgraded to Performance Max.
72  message PerformanceMaxUpgrade {
73    // Output only. Indicates which Performance Max campaign the campaign is
74    // upgraded to.
75    string performance_max_campaign = 1 [
76      (google.api.field_behavior) = OUTPUT_ONLY,
77      (google.api.resource_reference) = {
78        type: "googleads.googleapis.com/Campaign"
79      }
80    ];
81
82    // Output only. Indicates legacy campaign upgraded to Performance Max.
83    string pre_upgrade_campaign = 2 [
84      (google.api.field_behavior) = OUTPUT_ONLY,
85      (google.api.resource_reference) = {
86        type: "googleads.googleapis.com/Campaign"
87      }
88    ];
89
90    // Output only. The upgrade status of a campaign requested to be upgraded to
91    // Performance Max.
92    google.ads.googleads.v15.enums.PerformanceMaxUpgradeStatusEnum
93        .PerformanceMaxUpgradeStatus status = 3
94        [(google.api.field_behavior) = OUTPUT_ONLY];
95  }
96
97  // The network settings for the campaign.
98  message NetworkSettings {
99    // Whether ads will be served with google.com search results.
100    optional bool target_google_search = 5;
101
102    // Whether ads will be served on partner sites in the Google Search Network
103    // (requires `target_google_search` to also be `true`).
104    optional bool target_search_network = 6;
105
106    // Whether ads will be served on specified placements in the Google Display
107    // Network. Placements are specified using the Placement criterion.
108    optional bool target_content_network = 7;
109
110    // Whether ads will be served on the Google Partner Network.
111    // This is available only to some select Google partner accounts.
112    optional bool target_partner_search_network = 8;
113
114    // Whether ads will be served on YouTube.
115    optional bool target_youtube = 9;
116
117    // Whether ads will be served on the Google TV network.
118    optional bool target_google_tv_network = 10;
119  }
120
121  // Campaign-level settings for hotel ads.
122  message HotelSettingInfo {
123    // Immutable. The linked Hotel Center account.
124    optional int64 hotel_center_id = 2
125        [(google.api.field_behavior) = IMMUTABLE];
126  }
127
128  // The setting for controlling Dynamic Search Ads (DSA).
129  message DynamicSearchAdsSetting {
130    // Required. The Internet domain name that this setting represents, for
131    // example, "google.com" or "www.google.com".
132    string domain_name = 6 [(google.api.field_behavior) = REQUIRED];
133
134    // Required. The language code specifying the language of the domain, for
135    // example, "en".
136    string language_code = 7 [(google.api.field_behavior) = REQUIRED];
137
138    // Whether the campaign uses advertiser supplied URLs exclusively.
139    optional bool use_supplied_urls_only = 8;
140
141    // The list of page feeds associated with the campaign.
142    repeated string feeds = 9 [(google.api.resource_reference) = {
143      type: "googleads.googleapis.com/Feed"
144    }];
145  }
146
147  // The setting for Shopping campaigns. Defines the universe of products that
148  // can be advertised by the campaign, and how this campaign interacts with
149  // other Shopping campaigns.
150  message ShoppingSetting {
151    // Immutable. ID of the Merchant Center account.
152    // This field is required for create operations. This field is immutable for
153    // Shopping campaigns.
154    optional int64 merchant_id = 5 [(google.api.field_behavior) = IMMUTABLE];
155
156    // Feed label of products to include in the campaign.
157    // Only one of feed_label or sales_country can be set.
158    // If used instead of sales_country, the feed_label field accepts country
159    // codes in the same format for example: 'XX'.
160    // Otherwise can be any string used for feed label in Google Merchant
161    // Center.
162    string feed_label = 10;
163
164    // Priority of the campaign. Campaigns with numerically higher priorities
165    // take precedence over those with lower priorities.
166    // This field is required for Shopping campaigns, with values between 0 and
167    // 2, inclusive.
168    // This field is optional for Smart Shopping campaigns, but must be equal to
169    // 3 if set.
170    optional int32 campaign_priority = 7;
171
172    // Whether to include local products.
173    optional bool enable_local = 8;
174
175    // Immutable. Whether to target Vehicle Listing inventory. This field is
176    // supported only in Smart Shopping Campaigns. For setting Vehicle Listing
177    // inventory in Performance Max campaigns, use `listing_type` instead.
178    bool use_vehicle_inventory = 9 [(google.api.field_behavior) = IMMUTABLE];
179
180    // Immutable. The ads account IDs of advertising partners cooperating within
181    // the campaign.
182    repeated int64 advertising_partner_ids = 11
183        [(google.api.field_behavior) = IMMUTABLE];
184  }
185
186  // Campaign-level settings for tracking information.
187  message TrackingSetting {
188    // Output only. The url used for dynamic tracking.
189    optional string tracking_url = 2
190        [(google.api.field_behavior) = OUTPUT_ONLY];
191  }
192
193  // Represents a collection of settings related to ads geotargeting.
194  message GeoTargetTypeSetting {
195    // The setting used for positive geotargeting in this particular campaign.
196    google.ads.googleads.v15.enums.PositiveGeoTargetTypeEnum
197        .PositiveGeoTargetType positive_geo_target_type = 1;
198
199    // The setting used for negative geotargeting in this particular campaign.
200    google.ads.googleads.v15.enums.NegativeGeoTargetTypeEnum
201        .NegativeGeoTargetType negative_geo_target_type = 2;
202  }
203
204  // Campaign setting for local campaigns.
205  message LocalCampaignSetting {
206    // The location source type for this local campaign.
207    google.ads.googleads.v15.enums.LocationSourceTypeEnum.LocationSourceType
208        location_source_type = 1;
209  }
210
211  // Campaign-level settings for App Campaigns.
212  message AppCampaignSetting {
213    // Represents the goal which the bidding strategy of this app campaign
214    // should optimize towards.
215    google.ads.googleads.v15.enums.AppCampaignBiddingStrategyGoalTypeEnum
216        .AppCampaignBiddingStrategyGoalType bidding_strategy_goal_type = 1;
217
218    // Immutable. A string that uniquely identifies a mobile application.
219    optional string app_id = 4 [(google.api.field_behavior) = IMMUTABLE];
220
221    // Immutable. The application store that distributes this specific app.
222    google.ads.googleads.v15.enums.AppCampaignAppStoreEnum.AppCampaignAppStore
223        app_store = 3 [(google.api.field_behavior) = IMMUTABLE];
224  }
225
226  // Describes how unbranded pharma ads will be displayed.
227  message VanityPharma {
228    // The display mode for vanity pharma URLs.
229    google.ads.googleads.v15.enums.VanityPharmaDisplayUrlModeEnum
230        .VanityPharmaDisplayUrlMode vanity_pharma_display_url_mode = 1;
231
232    // The text that will be displayed in display URL of the text ad when
233    // website description is the selected display mode for vanity pharma URLs.
234    google.ads.googleads.v15.enums.VanityPharmaTextEnum.VanityPharmaText
235        vanity_pharma_text = 2;
236  }
237
238  // Selective optimization setting for this campaign, which includes a set of
239  // conversion actions to optimize this campaign towards.
240  // This feature only applies to app campaigns that use MULTI_CHANNEL as
241  // AdvertisingChannelType and APP_CAMPAIGN or APP_CAMPAIGN_FOR_ENGAGEMENT as
242  // AdvertisingChannelSubType.
243  message SelectiveOptimization {
244    // The selected set of conversion actions for optimizing this campaign.
245    repeated string conversion_actions = 2 [(google.api.resource_reference) = {
246      type: "googleads.googleapis.com/ConversionAction"
247    }];
248  }
249
250  // Optimization goal setting for this campaign, which includes a set of
251  // optimization goal types.
252  message OptimizationGoalSetting {
253    // The list of optimization goal types.
254    repeated google.ads.googleads.v15.enums.OptimizationGoalTypeEnum
255        .OptimizationGoalType optimization_goal_types = 1;
256  }
257
258  // Settings for the audience targeting.
259  message AudienceSetting {
260    // Immutable. If true, this campaign uses an Audience resource for audience
261    // targeting. If false, this campaign may use audience segment criteria
262    // instead.
263    optional bool use_audience_grouped = 1
264        [(google.api.field_behavior) = IMMUTABLE];
265  }
266
267  // Settings for LocalServicesCampaign subresource.
268  message LocalServicesCampaignSettings {
269    // Categorical level bids associated with MANUAL_CPA bidding strategy.
270    repeated CategoryBid category_bids = 1;
271  }
272
273  // Category bids in LocalServicesReportingCampaignSettings.
274  message CategoryBid {
275    // Category for which the bid will be associated with. For example,
276    // xcat:service_area_business_plumber.
277    optional string category_id = 1;
278
279    // Manual CPA bid for the category. Bid must be greater than the
280    // reserve price associated for that category. Value is in micros
281    // and in the advertiser's currency.
282    optional int64 manual_cpa_bid_micros = 2;
283  }
284
285  // Settings for Travel campaign.
286  message TravelCampaignSettings {
287    // Immutable. The Travel account ID associated with the Travel campaign.
288    optional int64 travel_account_id = 1
289        [(google.api.field_behavior) = IMMUTABLE];
290  }
291
292  // Settings for Discovery campaign.
293  message DiscoveryCampaignSettings {
294    // Immutable. Specifies whether this campaign uses upgraded targeting
295    // options. When this field is set to `true`, you can use location and
296    // language targeting at the ad group level as opposed to the standard
297    // campaign-level targeting. This field defaults to `false`, and can only be
298    // set when creating a campaign.
299    optional bool upgraded_targeting = 1
300        [(google.api.field_behavior) = IMMUTABLE];
301  }
302
303  // Asset automation setting contains pair of AssetAutomationType and the
304  // asset automation opt-in/out status
305  message AssetAutomationSetting {
306    // The asset automation type advertiser would like to opt-in/out.
307    optional google.ads.googleads.v15.enums.AssetAutomationTypeEnum
308        .AssetAutomationType asset_automation_type = 1;
309
310    // The opt-in/out status of asset automation type.
311    optional google.ads.googleads.v15.enums.AssetAutomationStatusEnum
312        .AssetAutomationStatus asset_automation_status = 2;
313  }
314
315  // Immutable. The resource name of the campaign.
316  // Campaign resource names have the form:
317  //
318  // `customers/{customer_id}/campaigns/{campaign_id}`
319  string resource_name = 1 [
320    (google.api.field_behavior) = IMMUTABLE,
321    (google.api.resource_reference) = {
322      type: "googleads.googleapis.com/Campaign"
323    }
324  ];
325
326  // Output only. The ID of the campaign.
327  optional int64 id = 59 [(google.api.field_behavior) = OUTPUT_ONLY];
328
329  // The name of the campaign.
330  //
331  // This field is required and should not be empty when creating new
332  // campaigns.
333  //
334  // It must not contain any null (code point 0x0), NL line feed
335  // (code point 0xA) or carriage return (code point 0xD) characters.
336  optional string name = 58;
337
338  // Output only. The primary status of the campaign.
339  //
340  // Provides insight into why a campaign is not serving or not serving
341  // optimally. Modification to the campaign and its related entities might take
342  // a while to be reflected in this status.
343  google.ads.googleads.v15.enums.CampaignPrimaryStatusEnum.CampaignPrimaryStatus
344      primary_status = 81 [(google.api.field_behavior) = OUTPUT_ONLY];
345
346  // Output only. The primary status reasons of the campaign.
347  //
348  // Provides insight into why a campaign is not serving or not serving
349  // optimally. These reasons are aggregated to determine an overall
350  // CampaignPrimaryStatus.
351  repeated google.ads.googleads.v15.enums.CampaignPrimaryStatusReasonEnum
352      .CampaignPrimaryStatusReason primary_status_reasons = 82
353      [(google.api.field_behavior) = OUTPUT_ONLY];
354
355  // The status of the campaign.
356  //
357  // When a new campaign is added, the status defaults to ENABLED.
358  google.ads.googleads.v15.enums.CampaignStatusEnum.CampaignStatus status = 5;
359
360  // Output only. The ad serving status of the campaign.
361  google.ads.googleads.v15.enums.CampaignServingStatusEnum.CampaignServingStatus
362      serving_status = 21 [(google.api.field_behavior) = OUTPUT_ONLY];
363
364  // Output only. The system status of the campaign's bidding strategy.
365  google.ads.googleads.v15.enums.BiddingStrategySystemStatusEnum
366      .BiddingStrategySystemStatus bidding_strategy_system_status = 78
367      [(google.api.field_behavior) = OUTPUT_ONLY];
368
369  // The ad serving optimization status of the campaign.
370  google.ads.googleads.v15.enums.AdServingOptimizationStatusEnum
371      .AdServingOptimizationStatus ad_serving_optimization_status = 8;
372
373  // Immutable. The primary serving target for ads within the campaign.
374  // The targeting options can be refined in `network_settings`.
375  //
376  // This field is required and should not be empty when creating new
377  // campaigns.
378  //
379  // Can be set only when creating campaigns.
380  // After the campaign is created, the field can not be changed.
381  google.ads.googleads.v15.enums.AdvertisingChannelTypeEnum
382      .AdvertisingChannelType advertising_channel_type = 9
383      [(google.api.field_behavior) = IMMUTABLE];
384
385  // Immutable. Optional refinement to `advertising_channel_type`.
386  // Must be a valid sub-type of the parent channel type.
387  //
388  // Can be set only when creating campaigns.
389  // After campaign is created, the field can not be changed.
390  google.ads.googleads.v15.enums.AdvertisingChannelSubTypeEnum
391      .AdvertisingChannelSubType advertising_channel_sub_type = 10
392      [(google.api.field_behavior) = IMMUTABLE];
393
394  // The URL template for constructing a tracking URL.
395  optional string tracking_url_template = 60;
396
397  // The list of mappings used to substitute custom parameter tags in a
398  // `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
399  repeated google.ads.googleads.v15.common.CustomParameter
400      url_custom_parameters = 12;
401
402  // The Local Services Campaign related settings.
403  LocalServicesCampaignSettings local_services_campaign_settings = 75;
404
405  // Settings for Travel campaign.
406  TravelCampaignSettings travel_campaign_settings = 85;
407
408  // Settings for Discovery campaign.
409  DiscoveryCampaignSettings discovery_campaign_settings = 87;
410
411  // Settings for Real-Time Bidding, a feature only available for campaigns
412  // targeting the Ad Exchange network.
413  google.ads.googleads.v15.common.RealTimeBiddingSetting
414      real_time_bidding_setting = 39;
415
416  // The network settings for the campaign.
417  NetworkSettings network_settings = 14;
418
419  // Immutable. The hotel setting for the campaign.
420  HotelSettingInfo hotel_setting = 32 [(google.api.field_behavior) = IMMUTABLE];
421
422  // The setting for controlling Dynamic Search Ads (DSA).
423  DynamicSearchAdsSetting dynamic_search_ads_setting = 33;
424
425  // The setting for controlling Shopping campaigns.
426  ShoppingSetting shopping_setting = 36;
427
428  // Setting for targeting related features.
429  google.ads.googleads.v15.common.TargetingSetting targeting_setting = 43;
430
431  // Immutable. Setting for audience related features.
432  optional AudienceSetting audience_setting = 73
433      [(google.api.field_behavior) = IMMUTABLE];
434
435  // The setting for ads geotargeting.
436  GeoTargetTypeSetting geo_target_type_setting = 47;
437
438  // The setting for local campaign.
439  LocalCampaignSetting local_campaign_setting = 50;
440
441  // The setting related to App Campaign.
442  AppCampaignSetting app_campaign_setting = 51;
443
444  // Output only. The resource names of labels attached to this campaign.
445  repeated string labels = 61 [
446    (google.api.field_behavior) = OUTPUT_ONLY,
447    (google.api.resource_reference) = {
448      type: "googleads.googleapis.com/CampaignLabel"
449    }
450  ];
451
452  // Output only. The type of campaign: normal, draft, or experiment.
453  google.ads.googleads.v15.enums.CampaignExperimentTypeEnum
454      .CampaignExperimentType experiment_type = 17
455      [(google.api.field_behavior) = OUTPUT_ONLY];
456
457  // Output only. The resource name of the base campaign of a draft or
458  // experiment campaign. For base campaigns, this is equal to `resource_name`.
459  //
460  // This field is read-only.
461  optional string base_campaign = 56 [
462    (google.api.field_behavior) = OUTPUT_ONLY,
463    (google.api.resource_reference) = {
464      type: "googleads.googleapis.com/Campaign"
465    }
466  ];
467
468  // The budget of the campaign.
469  optional string campaign_budget = 62 [(google.api.resource_reference) = {
470    type: "googleads.googleapis.com/CampaignBudget"
471  }];
472
473  // Output only. The type of bidding strategy.
474  //
475  // A bidding strategy can be created by setting either the bidding scheme to
476  // create a standard bidding strategy or the `bidding_strategy` field to
477  // create a portfolio bidding strategy.
478  //
479  // This field is read-only.
480  google.ads.googleads.v15.enums.BiddingStrategyTypeEnum.BiddingStrategyType
481      bidding_strategy_type = 22 [(google.api.field_behavior) = OUTPUT_ONLY];
482
483  // Output only. Resource name of AccessibleBiddingStrategy, a read-only view
484  // of the unrestricted attributes of the attached portfolio bidding strategy
485  // identified by 'bidding_strategy'. Empty, if the campaign does not use a
486  // portfolio strategy. Unrestricted strategy attributes are available to all
487  // customers with whom the strategy is shared and are read from the
488  // AccessibleBiddingStrategy resource. In contrast, restricted attributes are
489  // only available to the owner customer of the strategy and their managers.
490  // Restricted attributes can only be read from the BiddingStrategy resource.
491  string accessible_bidding_strategy = 71 [
492    (google.api.field_behavior) = OUTPUT_ONLY,
493    (google.api.resource_reference) = {
494      type: "googleads.googleapis.com/AccessibleBiddingStrategy"
495    }
496  ];
497
498  // The date when campaign started in serving customer's timezone in YYYY-MM-DD
499  // format.
500  optional string start_date = 63;
501
502  // The campaign group this campaign belongs to.
503  optional string campaign_group = 76 [(google.api.resource_reference) = {
504    type: "googleads.googleapis.com/CampaignGroup"
505  }];
506
507  // The last day of the campaign in serving customer's timezone in YYYY-MM-DD
508  // format. On create, defaults to 2037-12-30, which means the campaign will
509  // run indefinitely. To set an existing campaign to run indefinitely, set this
510  // field to 2037-12-30.
511  optional string end_date = 64;
512
513  // Suffix used to append query parameters to landing pages that are served
514  // with parallel tracking.
515  optional string final_url_suffix = 65;
516
517  // A list that limits how often each user will see this campaign's ads.
518  repeated google.ads.googleads.v15.common.FrequencyCapEntry frequency_caps =
519      40;
520
521  // Output only. 3-Tier Brand Safety setting for the campaign.
522  google.ads.googleads.v15.enums.BrandSafetySuitabilityEnum
523      .BrandSafetySuitability video_brand_safety_suitability = 42
524      [(google.api.field_behavior) = OUTPUT_ONLY];
525
526  // Describes how unbranded pharma ads will be displayed.
527  VanityPharma vanity_pharma = 44;
528
529  // Selective optimization setting for this campaign, which includes a set of
530  // conversion actions to optimize this campaign towards.
531  // This feature only applies to app campaigns that use MULTI_CHANNEL as
532  // AdvertisingChannelType and APP_CAMPAIGN or APP_CAMPAIGN_FOR_ENGAGEMENT as
533  // AdvertisingChannelSubType.
534  SelectiveOptimization selective_optimization = 45;
535
536  // Optimization goal setting for this campaign, which includes a set of
537  // optimization goal types.
538  OptimizationGoalSetting optimization_goal_setting = 54;
539
540  // Output only. Campaign-level settings for tracking information.
541  TrackingSetting tracking_setting = 46
542      [(google.api.field_behavior) = OUTPUT_ONLY];
543
544  // Payment mode for the campaign.
545  google.ads.googleads.v15.enums.PaymentModeEnum.PaymentMode payment_mode = 52;
546
547  // Output only. Optimization score of the campaign.
548  //
549  // Optimization score is an estimate of how well a campaign is set to perform.
550  // It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the
551  // campaign is performing at full potential. This field is null for unscored
552  // campaigns.
553  //
554  // See "About optimization score" at
555  // https://support.google.com/google-ads/answer/9061546.
556  //
557  // This field is read-only.
558  optional double optimization_score = 66
559      [(google.api.field_behavior) = OUTPUT_ONLY];
560
561  // The asset field types that should be excluded from this campaign. Asset
562  // links with these field types will not be inherited by this campaign from
563  // the upper level.
564  repeated google.ads.googleads.v15.enums.AssetFieldTypeEnum.AssetFieldType
565      excluded_parent_asset_field_types = 69;
566
567  // The asset set types that should be excluded from this campaign. Asset set
568  // links with these types will not be inherited by this campaign from
569  // the upper level.
570  // Location group types (GMB_DYNAMIC_LOCATION_GROUP,
571  // CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of
572  // LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all
573  // location group asset sets are not allowed to be linked to this campaign,
574  // and all Location Extension (LE) and Affiliate Location Extensions (ALE)
575  // will not be served under this campaign.
576  // Only LOCATION_SYNC is currently supported.
577  repeated google.ads.googleads.v15.enums.AssetSetTypeEnum.AssetSetType
578      excluded_parent_asset_set_types = 80;
579
580  // Represents opting out of URL expansion to more targeted URLs. If opted out
581  // (true), only the final URLs in the asset group or URLs specified in the
582  // advertiser's Google Merchant Center or business data feeds are targeted.
583  // If opted in (false), the entire domain will be targeted. This field can
584  // only be set for Performance Max campaigns, where the default value is
585  // false.
586  optional bool url_expansion_opt_out = 72;
587
588  // Output only. Information about campaigns being upgraded to Performance Max.
589  PerformanceMaxUpgrade performance_max_upgrade = 77
590      [(google.api.field_behavior) = OUTPUT_ONLY];
591
592  // Immutable. The set of hotel properties for Performance Max for travel goals
593  // campaigns.
594  optional string hotel_property_asset_set = 83 [
595    (google.api.field_behavior) = IMMUTABLE,
596    (google.api.resource_reference) = {
597      type: "googleads.googleapis.com/AssetSet"
598    }
599  ];
600
601  // Immutable. Listing type of ads served for this campaign.
602  // Field is restricted for usage with Performance Max campaigns.
603  optional google.ads.googleads.v15.enums.ListingTypeEnum.ListingType
604      listing_type = 86 [(google.api.field_behavior) = IMMUTABLE];
605
606  // Contains the opt-in/out status of each AssetAutomationType.
607  // See documentation of each asset automation type enum for default
608  // opt in/out behavior.
609  repeated AssetAutomationSetting asset_automation_settings = 88;
610
611  // The bidding strategy for the campaign.
612  //
613  // Must be either portfolio (created through BiddingStrategy service) or
614  // standard, that is embedded into the campaign.
615  oneof campaign_bidding_strategy {
616    // Portfolio bidding strategy used by campaign.
617    string bidding_strategy = 67 [(google.api.resource_reference) = {
618      type: "googleads.googleapis.com/BiddingStrategy"
619    }];
620
621    // Commission is an automatic bidding strategy in which the advertiser pays
622    // a certain portion of the conversion value.
623    google.ads.googleads.v15.common.Commission commission = 49;
624
625    // Standard Manual CPA bidding strategy.
626    // Manual bidding strategy that allows advertiser to set the bid per
627    // advertiser-specified action. Supported only for Local Services campaigns.
628    google.ads.googleads.v15.common.ManualCpa manual_cpa = 74;
629
630    // Standard Manual CPC bidding strategy.
631    // Manual click-based bidding where user pays per click.
632    google.ads.googleads.v15.common.ManualCpc manual_cpc = 24;
633
634    // Standard Manual CPM bidding strategy.
635    // Manual impression-based bidding where user pays per thousand
636    // impressions.
637    google.ads.googleads.v15.common.ManualCpm manual_cpm = 25;
638
639    // A bidding strategy that pays a configurable amount per video view.
640    google.ads.googleads.v15.common.ManualCpv manual_cpv = 37;
641
642    // Standard Maximize Conversions bidding strategy that automatically
643    // maximizes number of conversions while spending your budget.
644    google.ads.googleads.v15.common.MaximizeConversions maximize_conversions =
645        30;
646
647    // Standard Maximize Conversion Value bidding strategy that automatically
648    // sets bids to maximize revenue while spending your budget.
649    google.ads.googleads.v15.common.MaximizeConversionValue
650        maximize_conversion_value = 31;
651
652    // Standard Target CPA bidding strategy that automatically sets bids to
653    // help get as many conversions as possible at the target
654    // cost-per-acquisition (CPA) you set.
655    google.ads.googleads.v15.common.TargetCpa target_cpa = 26;
656
657    // Target Impression Share bidding strategy. An automated bidding strategy
658    // that sets bids to achieve a chosen percentage of impressions.
659    google.ads.googleads.v15.common.TargetImpressionShare
660        target_impression_share = 48;
661
662    // Standard Target ROAS bidding strategy that automatically maximizes
663    // revenue while averaging a specific target return on ad spend (ROAS).
664    google.ads.googleads.v15.common.TargetRoas target_roas = 29;
665
666    // Standard Target Spend bidding strategy that automatically sets your bids
667    // to help get as many clicks as possible within your budget.
668    google.ads.googleads.v15.common.TargetSpend target_spend = 27;
669
670    // Standard Percent Cpc bidding strategy where bids are a fraction of the
671    // advertised price for some good or service.
672    google.ads.googleads.v15.common.PercentCpc percent_cpc = 34;
673
674    // A bidding strategy that automatically optimizes cost per thousand
675    // impressions.
676    google.ads.googleads.v15.common.TargetCpm target_cpm = 41;
677  }
678}
679