1// Copyright 2023 Google LLC 2// 3// Licensed under the Apache License, Version 2.0 (the "License"); 4// you may not use this file except in compliance with the License. 5// You may obtain a copy of the License at 6// 7// http://www.apache.org/licenses/LICENSE-2.0 8// 9// Unless required by applicable law or agreed to in writing, software 10// distributed under the License is distributed on an "AS IS" BASIS, 11// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. 12// See the License for the specific language governing permissions and 13// limitations under the License. 14 15syntax = "proto3"; 16 17package google.ads.googleads.v16.resources; 18 19import "google/ads/googleads/v16/common/bidding.proto"; 20import "google/ads/googleads/v16/common/custom_parameter.proto"; 21import "google/ads/googleads/v16/common/frequency_cap.proto"; 22import "google/ads/googleads/v16/common/real_time_bidding_setting.proto"; 23import "google/ads/googleads/v16/common/targeting_setting.proto"; 24import "google/ads/googleads/v16/enums/ad_serving_optimization_status.proto"; 25import "google/ads/googleads/v16/enums/advertising_channel_sub_type.proto"; 26import "google/ads/googleads/v16/enums/advertising_channel_type.proto"; 27import "google/ads/googleads/v16/enums/app_campaign_app_store.proto"; 28import "google/ads/googleads/v16/enums/app_campaign_bidding_strategy_goal_type.proto"; 29import "google/ads/googleads/v16/enums/asset_automation_status.proto"; 30import "google/ads/googleads/v16/enums/asset_automation_type.proto"; 31import "google/ads/googleads/v16/enums/asset_field_type.proto"; 32import "google/ads/googleads/v16/enums/asset_set_type.proto"; 33import "google/ads/googleads/v16/enums/bidding_strategy_system_status.proto"; 34import "google/ads/googleads/v16/enums/bidding_strategy_type.proto"; 35import "google/ads/googleads/v16/enums/brand_safety_suitability.proto"; 36import "google/ads/googleads/v16/enums/campaign_experiment_type.proto"; 37import "google/ads/googleads/v16/enums/campaign_primary_status.proto"; 38import "google/ads/googleads/v16/enums/campaign_primary_status_reason.proto"; 39import "google/ads/googleads/v16/enums/campaign_serving_status.proto"; 40import "google/ads/googleads/v16/enums/campaign_status.proto"; 41import "google/ads/googleads/v16/enums/listing_type.proto"; 42import "google/ads/googleads/v16/enums/location_source_type.proto"; 43import "google/ads/googleads/v16/enums/negative_geo_target_type.proto"; 44import "google/ads/googleads/v16/enums/optimization_goal_type.proto"; 45import "google/ads/googleads/v16/enums/payment_mode.proto"; 46import "google/ads/googleads/v16/enums/performance_max_upgrade_status.proto"; 47import "google/ads/googleads/v16/enums/positive_geo_target_type.proto"; 48import "google/ads/googleads/v16/enums/vanity_pharma_display_url_mode.proto"; 49import "google/ads/googleads/v16/enums/vanity_pharma_text.proto"; 50import "google/api/field_behavior.proto"; 51import "google/api/resource.proto"; 52 53option csharp_namespace = "Google.Ads.GoogleAds.V16.Resources"; 54option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v16/resources;resources"; 55option java_multiple_files = true; 56option java_outer_classname = "CampaignProto"; 57option java_package = "com.google.ads.googleads.v16.resources"; 58option objc_class_prefix = "GAA"; 59option php_namespace = "Google\\Ads\\GoogleAds\\V16\\Resources"; 60option ruby_package = "Google::Ads::GoogleAds::V16::Resources"; 61 62// Proto file describing the Campaign resource. 63 64// A campaign. 65message Campaign { 66 option (google.api.resource) = { 67 type: "googleads.googleapis.com/Campaign" 68 pattern: "customers/{customer_id}/campaigns/{campaign_id}" 69 }; 70 71 // Information about a campaign being upgraded to Performance Max. 72 message PerformanceMaxUpgrade { 73 // Output only. Indicates which Performance Max campaign the campaign is 74 // upgraded to. 75 string performance_max_campaign = 1 [ 76 (google.api.field_behavior) = OUTPUT_ONLY, 77 (google.api.resource_reference) = { 78 type: "googleads.googleapis.com/Campaign" 79 } 80 ]; 81 82 // Output only. Indicates legacy campaign upgraded to Performance Max. 83 string pre_upgrade_campaign = 2 [ 84 (google.api.field_behavior) = OUTPUT_ONLY, 85 (google.api.resource_reference) = { 86 type: "googleads.googleapis.com/Campaign" 87 } 88 ]; 89 90 // Output only. The upgrade status of a campaign requested to be upgraded to 91 // Performance Max. 92 google.ads.googleads.v16.enums.PerformanceMaxUpgradeStatusEnum 93 .PerformanceMaxUpgradeStatus status = 3 94 [(google.api.field_behavior) = OUTPUT_ONLY]; 95 } 96 97 // The network settings for the campaign. 98 message NetworkSettings { 99 // Whether ads will be served with google.com search results. 100 optional bool target_google_search = 5; 101 102 // Whether ads will be served on partner sites in the Google Search Network 103 // (requires `target_google_search` to also be `true`). 104 optional bool target_search_network = 6; 105 106 // Whether ads will be served on specified placements in the Google Display 107 // Network. Placements are specified using the Placement criterion. 108 optional bool target_content_network = 7; 109 110 // Whether ads will be served on the Google Partner Network. 111 // This is available only to some select Google partner accounts. 112 optional bool target_partner_search_network = 8; 113 114 // Whether ads will be served on YouTube. 115 optional bool target_youtube = 9; 116 117 // Whether ads will be served on the Google TV network. 118 optional bool target_google_tv_network = 10; 119 } 120 121 // Campaign-level settings for hotel ads. 122 message HotelSettingInfo { 123 // Immutable. The linked Hotel Center account. 124 optional int64 hotel_center_id = 2 125 [(google.api.field_behavior) = IMMUTABLE]; 126 } 127 128 // The setting for controlling Dynamic Search Ads (DSA). 129 message DynamicSearchAdsSetting { 130 // Required. The Internet domain name that this setting represents, for 131 // example, "google.com" or "www.google.com". 132 string domain_name = 6 [(google.api.field_behavior) = REQUIRED]; 133 134 // Required. The language code specifying the language of the domain, for 135 // example, "en". 136 string language_code = 7 [(google.api.field_behavior) = REQUIRED]; 137 138 // Whether the campaign uses advertiser supplied URLs exclusively. 139 optional bool use_supplied_urls_only = 8; 140 141 // The list of page feeds associated with the campaign. 142 repeated string feeds = 9 [(google.api.resource_reference) = { 143 type: "googleads.googleapis.com/Feed" 144 }]; 145 } 146 147 // The setting for Shopping campaigns. Defines the universe of products that 148 // can be advertised by the campaign, and how this campaign interacts with 149 // other Shopping campaigns. 150 message ShoppingSetting { 151 // ID of the Merchant Center account. 152 // This field is required for create operations. This field is immutable for 153 // Shopping campaigns. 154 optional int64 merchant_id = 5; 155 156 // Feed label of products to include in the campaign. 157 // Only one of feed_label or sales_country can be set. 158 // If used instead of sales_country, the feed_label field accepts country 159 // codes in the same format for example: 'XX'. 160 // Otherwise can be any string used for feed label in Google Merchant 161 // Center. 162 string feed_label = 10; 163 164 // Priority of the campaign. Campaigns with numerically higher priorities 165 // take precedence over those with lower priorities. 166 // This field is required for Shopping campaigns, with values between 0 and 167 // 2, inclusive. 168 // This field is optional for Smart Shopping campaigns, but must be equal to 169 // 3 if set. 170 optional int32 campaign_priority = 7; 171 172 // Whether to include local products. 173 optional bool enable_local = 8; 174 175 // Immutable. Whether to target Vehicle Listing inventory. This field is 176 // supported only in Smart Shopping Campaigns. For setting Vehicle Listing 177 // inventory in Performance Max campaigns, use `listing_type` instead. 178 bool use_vehicle_inventory = 9 [(google.api.field_behavior) = IMMUTABLE]; 179 180 // Immutable. The ads account IDs of advertising partners cooperating within 181 // the campaign. 182 repeated int64 advertising_partner_ids = 11 183 [(google.api.field_behavior) = IMMUTABLE]; 184 185 // Disable the optional product feed. This field is currently supported 186 // only for Demand Gen campaigns. See 187 // https://support.google.com/google-ads/answer/13721750 to learn more about 188 // this feature. 189 optional bool disable_product_feed = 12; 190 } 191 192 // Campaign-level settings for tracking information. 193 message TrackingSetting { 194 // Output only. The url used for dynamic tracking. 195 optional string tracking_url = 2 196 [(google.api.field_behavior) = OUTPUT_ONLY]; 197 } 198 199 // Represents a collection of settings related to ads geotargeting. 200 message GeoTargetTypeSetting { 201 // The setting used for positive geotargeting in this particular campaign. 202 google.ads.googleads.v16.enums.PositiveGeoTargetTypeEnum 203 .PositiveGeoTargetType positive_geo_target_type = 1; 204 205 // The setting used for negative geotargeting in this particular campaign. 206 google.ads.googleads.v16.enums.NegativeGeoTargetTypeEnum 207 .NegativeGeoTargetType negative_geo_target_type = 2; 208 } 209 210 // Campaign setting for local campaigns. 211 message LocalCampaignSetting { 212 // The location source type for this local campaign. 213 google.ads.googleads.v16.enums.LocationSourceTypeEnum.LocationSourceType 214 location_source_type = 1; 215 } 216 217 // Campaign-level settings for App Campaigns. 218 message AppCampaignSetting { 219 // Represents the goal which the bidding strategy of this app campaign 220 // should optimize towards. 221 google.ads.googleads.v16.enums.AppCampaignBiddingStrategyGoalTypeEnum 222 .AppCampaignBiddingStrategyGoalType bidding_strategy_goal_type = 1; 223 224 // Immutable. A string that uniquely identifies a mobile application. 225 optional string app_id = 4 [(google.api.field_behavior) = IMMUTABLE]; 226 227 // Immutable. The application store that distributes this specific app. 228 google.ads.googleads.v16.enums.AppCampaignAppStoreEnum.AppCampaignAppStore 229 app_store = 3 [(google.api.field_behavior) = IMMUTABLE]; 230 } 231 232 // Describes how unbranded pharma ads will be displayed. 233 message VanityPharma { 234 // The display mode for vanity pharma URLs. 235 google.ads.googleads.v16.enums.VanityPharmaDisplayUrlModeEnum 236 .VanityPharmaDisplayUrlMode vanity_pharma_display_url_mode = 1; 237 238 // The text that will be displayed in display URL of the text ad when 239 // website description is the selected display mode for vanity pharma URLs. 240 google.ads.googleads.v16.enums.VanityPharmaTextEnum.VanityPharmaText 241 vanity_pharma_text = 2; 242 } 243 244 // Selective optimization setting for this campaign, which includes a set of 245 // conversion actions to optimize this campaign towards. 246 // This feature only applies to app campaigns that use MULTI_CHANNEL as 247 // AdvertisingChannelType and APP_CAMPAIGN or APP_CAMPAIGN_FOR_ENGAGEMENT as 248 // AdvertisingChannelSubType. 249 message SelectiveOptimization { 250 // The selected set of conversion actions for optimizing this campaign. 251 repeated string conversion_actions = 2 [(google.api.resource_reference) = { 252 type: "googleads.googleapis.com/ConversionAction" 253 }]; 254 } 255 256 // Optimization goal setting for this campaign, which includes a set of 257 // optimization goal types. 258 message OptimizationGoalSetting { 259 // The list of optimization goal types. 260 repeated google.ads.googleads.v16.enums.OptimizationGoalTypeEnum 261 .OptimizationGoalType optimization_goal_types = 1; 262 } 263 264 // Settings for the audience targeting. 265 message AudienceSetting { 266 // Immutable. If true, this campaign uses an Audience resource for audience 267 // targeting. If false, this campaign may use audience segment criteria 268 // instead. 269 optional bool use_audience_grouped = 1 270 [(google.api.field_behavior) = IMMUTABLE]; 271 } 272 273 // Settings for LocalServicesCampaign subresource. 274 message LocalServicesCampaignSettings { 275 // Categorical level bids associated with MANUAL_CPA bidding strategy. 276 repeated CategoryBid category_bids = 1; 277 } 278 279 // Category bids in LocalServicesReportingCampaignSettings. 280 message CategoryBid { 281 // Category for which the bid will be associated with. For example, 282 // xcat:service_area_business_plumber. 283 optional string category_id = 1; 284 285 // Manual CPA bid for the category. Bid must be greater than the 286 // reserve price associated for that category. Value is in micros 287 // and in the advertiser's currency. 288 optional int64 manual_cpa_bid_micros = 2; 289 } 290 291 // Settings for Travel campaign. 292 message TravelCampaignSettings { 293 // Immutable. The Travel account ID associated with the Travel campaign. 294 optional int64 travel_account_id = 1 295 [(google.api.field_behavior) = IMMUTABLE]; 296 } 297 298 // Settings for Discovery campaign. 299 message DiscoveryCampaignSettings { 300 // Immutable. Specifies whether this campaign uses upgraded targeting 301 // options. When this field is set to `true`, you can use location and 302 // language targeting at the ad group level as opposed to the standard 303 // campaign-level targeting. This field defaults to `false`, and can only be 304 // set when creating a campaign. 305 optional bool upgraded_targeting = 1 306 [(google.api.field_behavior) = IMMUTABLE]; 307 } 308 309 // Asset automation setting contains pair of AssetAutomationType and the 310 // asset automation opt-in/out status 311 message AssetAutomationSetting { 312 // The asset automation type advertiser would like to opt-in/out. 313 optional google.ads.googleads.v16.enums.AssetAutomationTypeEnum 314 .AssetAutomationType asset_automation_type = 1; 315 316 // The opt-in/out status of asset automation type. 317 optional google.ads.googleads.v16.enums.AssetAutomationStatusEnum 318 .AssetAutomationStatus asset_automation_status = 2; 319 } 320 321 // Immutable. The resource name of the campaign. 322 // Campaign resource names have the form: 323 // 324 // `customers/{customer_id}/campaigns/{campaign_id}` 325 string resource_name = 1 [ 326 (google.api.field_behavior) = IMMUTABLE, 327 (google.api.resource_reference) = { 328 type: "googleads.googleapis.com/Campaign" 329 } 330 ]; 331 332 // Output only. The ID of the campaign. 333 optional int64 id = 59 [(google.api.field_behavior) = OUTPUT_ONLY]; 334 335 // The name of the campaign. 336 // 337 // This field is required and should not be empty when creating new 338 // campaigns. 339 // 340 // It must not contain any null (code point 0x0), NL line feed 341 // (code point 0xA) or carriage return (code point 0xD) characters. 342 optional string name = 58; 343 344 // Output only. The primary status of the campaign. 345 // 346 // Provides insight into why a campaign is not serving or not serving 347 // optimally. Modification to the campaign and its related entities might take 348 // a while to be reflected in this status. 349 google.ads.googleads.v16.enums.CampaignPrimaryStatusEnum.CampaignPrimaryStatus 350 primary_status = 81 [(google.api.field_behavior) = OUTPUT_ONLY]; 351 352 // Output only. The primary status reasons of the campaign. 353 // 354 // Provides insight into why a campaign is not serving or not serving 355 // optimally. These reasons are aggregated to determine an overall 356 // CampaignPrimaryStatus. 357 repeated google.ads.googleads.v16.enums.CampaignPrimaryStatusReasonEnum 358 .CampaignPrimaryStatusReason primary_status_reasons = 82 359 [(google.api.field_behavior) = OUTPUT_ONLY]; 360 361 // The status of the campaign. 362 // 363 // When a new campaign is added, the status defaults to ENABLED. 364 google.ads.googleads.v16.enums.CampaignStatusEnum.CampaignStatus status = 5; 365 366 // Output only. The ad serving status of the campaign. 367 google.ads.googleads.v16.enums.CampaignServingStatusEnum.CampaignServingStatus 368 serving_status = 21 [(google.api.field_behavior) = OUTPUT_ONLY]; 369 370 // Output only. The system status of the campaign's bidding strategy. 371 google.ads.googleads.v16.enums.BiddingStrategySystemStatusEnum 372 .BiddingStrategySystemStatus bidding_strategy_system_status = 78 373 [(google.api.field_behavior) = OUTPUT_ONLY]; 374 375 // The ad serving optimization status of the campaign. 376 google.ads.googleads.v16.enums.AdServingOptimizationStatusEnum 377 .AdServingOptimizationStatus ad_serving_optimization_status = 8; 378 379 // Immutable. The primary serving target for ads within the campaign. 380 // The targeting options can be refined in `network_settings`. 381 // 382 // This field is required and should not be empty when creating new 383 // campaigns. 384 // 385 // Can be set only when creating campaigns. 386 // After the campaign is created, the field can not be changed. 387 google.ads.googleads.v16.enums.AdvertisingChannelTypeEnum 388 .AdvertisingChannelType advertising_channel_type = 9 389 [(google.api.field_behavior) = IMMUTABLE]; 390 391 // Immutable. Optional refinement to `advertising_channel_type`. 392 // Must be a valid sub-type of the parent channel type. 393 // 394 // Can be set only when creating campaigns. 395 // After campaign is created, the field can not be changed. 396 google.ads.googleads.v16.enums.AdvertisingChannelSubTypeEnum 397 .AdvertisingChannelSubType advertising_channel_sub_type = 10 398 [(google.api.field_behavior) = IMMUTABLE]; 399 400 // The URL template for constructing a tracking URL. 401 optional string tracking_url_template = 60; 402 403 // The list of mappings used to substitute custom parameter tags in a 404 // `tracking_url_template`, `final_urls`, or `mobile_final_urls`. 405 repeated google.ads.googleads.v16.common.CustomParameter 406 url_custom_parameters = 12; 407 408 // The Local Services Campaign related settings. 409 LocalServicesCampaignSettings local_services_campaign_settings = 75; 410 411 // Settings for Travel campaign. 412 TravelCampaignSettings travel_campaign_settings = 85; 413 414 // Settings for Discovery campaign. 415 DiscoveryCampaignSettings discovery_campaign_settings = 87; 416 417 // Settings for Real-Time Bidding, a feature only available for campaigns 418 // targeting the Ad Exchange network. 419 google.ads.googleads.v16.common.RealTimeBiddingSetting 420 real_time_bidding_setting = 39; 421 422 // The network settings for the campaign. 423 NetworkSettings network_settings = 14; 424 425 // Immutable. The hotel setting for the campaign. 426 HotelSettingInfo hotel_setting = 32 [(google.api.field_behavior) = IMMUTABLE]; 427 428 // The setting for controlling Dynamic Search Ads (DSA). 429 DynamicSearchAdsSetting dynamic_search_ads_setting = 33; 430 431 // The setting for controlling Shopping campaigns. 432 ShoppingSetting shopping_setting = 36; 433 434 // Setting for targeting related features. 435 google.ads.googleads.v16.common.TargetingSetting targeting_setting = 43; 436 437 // Immutable. Setting for audience related features. 438 optional AudienceSetting audience_setting = 73 439 [(google.api.field_behavior) = IMMUTABLE]; 440 441 // The setting for ads geotargeting. 442 GeoTargetTypeSetting geo_target_type_setting = 47; 443 444 // The setting for local campaign. 445 LocalCampaignSetting local_campaign_setting = 50; 446 447 // The setting related to App Campaign. 448 AppCampaignSetting app_campaign_setting = 51; 449 450 // Output only. The resource names of labels attached to this campaign. 451 repeated string labels = 61 [ 452 (google.api.field_behavior) = OUTPUT_ONLY, 453 (google.api.resource_reference) = { 454 type: "googleads.googleapis.com/CampaignLabel" 455 } 456 ]; 457 458 // Output only. The type of campaign: normal, draft, or experiment. 459 google.ads.googleads.v16.enums.CampaignExperimentTypeEnum 460 .CampaignExperimentType experiment_type = 17 461 [(google.api.field_behavior) = OUTPUT_ONLY]; 462 463 // Output only. The resource name of the base campaign of a draft or 464 // experiment campaign. For base campaigns, this is equal to `resource_name`. 465 // 466 // This field is read-only. 467 optional string base_campaign = 56 [ 468 (google.api.field_behavior) = OUTPUT_ONLY, 469 (google.api.resource_reference) = { 470 type: "googleads.googleapis.com/Campaign" 471 } 472 ]; 473 474 // The budget of the campaign. 475 optional string campaign_budget = 62 [(google.api.resource_reference) = { 476 type: "googleads.googleapis.com/CampaignBudget" 477 }]; 478 479 // Output only. The type of bidding strategy. 480 // 481 // A bidding strategy can be created by setting either the bidding scheme to 482 // create a standard bidding strategy or the `bidding_strategy` field to 483 // create a portfolio bidding strategy. 484 // 485 // This field is read-only. 486 google.ads.googleads.v16.enums.BiddingStrategyTypeEnum.BiddingStrategyType 487 bidding_strategy_type = 22 [(google.api.field_behavior) = OUTPUT_ONLY]; 488 489 // Output only. Resource name of AccessibleBiddingStrategy, a read-only view 490 // of the unrestricted attributes of the attached portfolio bidding strategy 491 // identified by 'bidding_strategy'. Empty, if the campaign does not use a 492 // portfolio strategy. Unrestricted strategy attributes are available to all 493 // customers with whom the strategy is shared and are read from the 494 // AccessibleBiddingStrategy resource. In contrast, restricted attributes are 495 // only available to the owner customer of the strategy and their managers. 496 // Restricted attributes can only be read from the BiddingStrategy resource. 497 string accessible_bidding_strategy = 71 [ 498 (google.api.field_behavior) = OUTPUT_ONLY, 499 (google.api.resource_reference) = { 500 type: "googleads.googleapis.com/AccessibleBiddingStrategy" 501 } 502 ]; 503 504 // The date when campaign started in serving customer's timezone in YYYY-MM-DD 505 // format. 506 optional string start_date = 63; 507 508 // The campaign group this campaign belongs to. 509 optional string campaign_group = 76 [(google.api.resource_reference) = { 510 type: "googleads.googleapis.com/CampaignGroup" 511 }]; 512 513 // The last day of the campaign in serving customer's timezone in YYYY-MM-DD 514 // format. On create, defaults to 2037-12-30, which means the campaign will 515 // run indefinitely. To set an existing campaign to run indefinitely, set this 516 // field to 2037-12-30. 517 optional string end_date = 64; 518 519 // Suffix used to append query parameters to landing pages that are served 520 // with parallel tracking. 521 optional string final_url_suffix = 65; 522 523 // A list that limits how often each user will see this campaign's ads. 524 repeated google.ads.googleads.v16.common.FrequencyCapEntry frequency_caps = 525 40; 526 527 // Output only. Brand Safety setting at the individual campaign level. Allows 528 // for selecting an inventory type to show your ads on content that is the 529 // right fit for your brand. See 530 // https://support.google.com/google-ads/answer/7515513. 531 google.ads.googleads.v16.enums.BrandSafetySuitabilityEnum 532 .BrandSafetySuitability video_brand_safety_suitability = 42 533 [(google.api.field_behavior) = OUTPUT_ONLY]; 534 535 // Describes how unbranded pharma ads will be displayed. 536 VanityPharma vanity_pharma = 44; 537 538 // Selective optimization setting for this campaign, which includes a set of 539 // conversion actions to optimize this campaign towards. 540 // This feature only applies to app campaigns that use MULTI_CHANNEL as 541 // AdvertisingChannelType and APP_CAMPAIGN or APP_CAMPAIGN_FOR_ENGAGEMENT as 542 // AdvertisingChannelSubType. 543 SelectiveOptimization selective_optimization = 45; 544 545 // Optimization goal setting for this campaign, which includes a set of 546 // optimization goal types. 547 OptimizationGoalSetting optimization_goal_setting = 54; 548 549 // Output only. Campaign-level settings for tracking information. 550 TrackingSetting tracking_setting = 46 551 [(google.api.field_behavior) = OUTPUT_ONLY]; 552 553 // Payment mode for the campaign. 554 google.ads.googleads.v16.enums.PaymentModeEnum.PaymentMode payment_mode = 52; 555 556 // Output only. Optimization score of the campaign. 557 // 558 // Optimization score is an estimate of how well a campaign is set to perform. 559 // It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the 560 // campaign is performing at full potential. This field is null for unscored 561 // campaigns. 562 // 563 // See "About optimization score" at 564 // https://support.google.com/google-ads/answer/9061546. 565 // 566 // This field is read-only. 567 optional double optimization_score = 66 568 [(google.api.field_behavior) = OUTPUT_ONLY]; 569 570 // The asset field types that should be excluded from this campaign. Asset 571 // links with these field types will not be inherited by this campaign from 572 // the upper level. 573 repeated google.ads.googleads.v16.enums.AssetFieldTypeEnum.AssetFieldType 574 excluded_parent_asset_field_types = 69; 575 576 // The asset set types that should be excluded from this campaign. Asset set 577 // links with these types will not be inherited by this campaign from 578 // the upper level. 579 // Location group types (GMB_DYNAMIC_LOCATION_GROUP, 580 // CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of 581 // LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all 582 // location group asset sets are not allowed to be linked to this campaign, 583 // and all Location Extension (LE) and Affiliate Location Extensions (ALE) 584 // will not be served under this campaign. 585 // Only LOCATION_SYNC is currently supported. 586 repeated google.ads.googleads.v16.enums.AssetSetTypeEnum.AssetSetType 587 excluded_parent_asset_set_types = 80; 588 589 // Represents opting out of URL expansion to more targeted URLs. If opted out 590 // (true), only the final URLs in the asset group or URLs specified in the 591 // advertiser's Google Merchant Center or business data feeds are targeted. 592 // If opted in (false), the entire domain will be targeted. This field can 593 // only be set for Performance Max campaigns, where the default value is 594 // false. 595 optional bool url_expansion_opt_out = 72; 596 597 // Output only. Information about campaigns being upgraded to Performance Max. 598 PerformanceMaxUpgrade performance_max_upgrade = 77 599 [(google.api.field_behavior) = OUTPUT_ONLY]; 600 601 // Immutable. The set of hotel properties for Performance Max for travel goals 602 // campaigns. 603 optional string hotel_property_asset_set = 83 [ 604 (google.api.field_behavior) = IMMUTABLE, 605 (google.api.resource_reference) = { 606 type: "googleads.googleapis.com/AssetSet" 607 } 608 ]; 609 610 // Immutable. Listing type of ads served for this campaign. 611 // Field is restricted for usage with Performance Max campaigns. 612 optional google.ads.googleads.v16.enums.ListingTypeEnum.ListingType 613 listing_type = 86 [(google.api.field_behavior) = IMMUTABLE]; 614 615 // Contains the opt-in/out status of each AssetAutomationType. 616 // See documentation of each asset automation type enum for default 617 // opt in/out behavior. 618 repeated AssetAutomationSetting asset_automation_settings = 88; 619 620 // The bidding strategy for the campaign. 621 // 622 // Must be either portfolio (created through BiddingStrategy service) or 623 // standard, that is embedded into the campaign. 624 oneof campaign_bidding_strategy { 625 // Portfolio bidding strategy used by campaign. 626 string bidding_strategy = 67 [(google.api.resource_reference) = { 627 type: "googleads.googleapis.com/BiddingStrategy" 628 }]; 629 630 // Commission is an automatic bidding strategy in which the advertiser pays 631 // a certain portion of the conversion value. 632 google.ads.googleads.v16.common.Commission commission = 49; 633 634 // Standard Manual CPA bidding strategy. 635 // Manual bidding strategy that allows advertiser to set the bid per 636 // advertiser-specified action. Supported only for Local Services campaigns. 637 google.ads.googleads.v16.common.ManualCpa manual_cpa = 74; 638 639 // Standard Manual CPC bidding strategy. 640 // Manual click-based bidding where user pays per click. 641 google.ads.googleads.v16.common.ManualCpc manual_cpc = 24; 642 643 // Standard Manual CPM bidding strategy. 644 // Manual impression-based bidding where user pays per thousand 645 // impressions. 646 google.ads.googleads.v16.common.ManualCpm manual_cpm = 25; 647 648 // A bidding strategy that pays a configurable amount per video view. 649 google.ads.googleads.v16.common.ManualCpv manual_cpv = 37; 650 651 // Standard Maximize Conversions bidding strategy that automatically 652 // maximizes number of conversions while spending your budget. 653 google.ads.googleads.v16.common.MaximizeConversions maximize_conversions = 654 30; 655 656 // Standard Maximize Conversion Value bidding strategy that automatically 657 // sets bids to maximize revenue while spending your budget. 658 google.ads.googleads.v16.common.MaximizeConversionValue 659 maximize_conversion_value = 31; 660 661 // Standard Target CPA bidding strategy that automatically sets bids to 662 // help get as many conversions as possible at the target 663 // cost-per-acquisition (CPA) you set. 664 google.ads.googleads.v16.common.TargetCpa target_cpa = 26; 665 666 // Target Impression Share bidding strategy. An automated bidding strategy 667 // that sets bids to achieve a chosen percentage of impressions. 668 google.ads.googleads.v16.common.TargetImpressionShare 669 target_impression_share = 48; 670 671 // Standard Target ROAS bidding strategy that automatically maximizes 672 // revenue while averaging a specific target return on ad spend (ROAS). 673 google.ads.googleads.v16.common.TargetRoas target_roas = 29; 674 675 // Standard Target Spend bidding strategy that automatically sets your bids 676 // to help get as many clicks as possible within your budget. 677 google.ads.googleads.v16.common.TargetSpend target_spend = 27; 678 679 // Standard Percent Cpc bidding strategy where bids are a fraction of the 680 // advertised price for some good or service. 681 google.ads.googleads.v16.common.PercentCpc percent_cpc = 34; 682 683 // A bidding strategy that automatically optimizes cost per thousand 684 // impressions. 685 google.ads.googleads.v16.common.TargetCpm target_cpm = 41; 686 } 687} 688