1page.title=Visibility for Your Apps 2page.metaDescription= 3 4@jd:body 5 6<div style="float:right;margin:0px 0px 24px 0px;"> 7 <img src="{@docRoot}images/gp-tab.png" style="width:420px" style> 8</div> 9 10<p>A billion downloads a month and growing. Get your apps in front of millions 11of users at Google's scale. </p> 12 13 14<h2 id="reach">Worldwide reach, rapid growth</h2> 15 16<p>Google Play is the premier store for distributing Android apps. It’s 17preinstalled on more than 400 million devices worldwide, a number growing by 18more than a million every day. Android users have downloaded 19more than <strong style="text-wrap:none;">15 billion apps</strong> from Google 20Play, growing at a rate of more than 1.5 billion per month.</p> 21 22<p>When you publish on Google Play, you put your apps in front of Android's huge 23base of active customers, in more than 130 countries and territories across the 24world. </p> 25 26<p>Google Play is a central part of the Android experience. New users 27personalize their devices with apps, games, and other Google Play content. 28Existing users return regularly to see what's trending and new. Downloading new 29apps is extremely convenient and fast— Google Play pushes apps to the 30user's devices instantly, over the air. No cable or sync is ever needed.</p> 31 32<div style="float:left;margin:0px 20px 0px 0px;width:374px;"> 33<div style="width:378px;padding:2px;"> 34<img src="{@docRoot}images/gp-growth-downloads.png" style="width:600px;margin-bottom:0em;"> 35</div> 36<p class="image-caption" style="padding:.5em"><span 37style="font-weight:500;">Growth in app consumption</span>: Users download more than 381.5 billion apps from Google Play each month.</p> 39</div> 40 41<div> 42<p>Google Play is also a top destination for visitors from the the web. Anyone 43with a browser can explore everything that Google Play has to offer from its <a 44href="http://play.google.com/store">web site</a>. Android users can even buy and 45install the apps they want and Google Play pushes them automatically to their 46devices over the air. </p> 47 48<p>The accessiblility and convenience of the Google Play web 49site give you new ways to drive traffic to your products from online ads, web 50search, cross-linking, and more.</p> 51</div> 52 53 <div style="clear:both;"> 54<h2>Built for app discovery</h2> 55 56<p>Google Play is designed to connect users with great apps and games. It 57provides key channels to help your app get noticed and gain traction in the 58marketplace.</p> 59 60<h3 id="ratings">User ratings and reviews</h3> 61 62<p>When you develop a great app, Android users show their appreciation through 63ratings and reviews. They rate your app (out of 5 stars) after downloading it 64and can post a short description of their experience. When other users are 65considering your app, they look at the ratings and reviews as key benchmarks of 66the app’s quality. </p> 67 68 </div> 69 70<p>Your app’s rating is one of the most important factors influencing its 71ranking in the various lists and search results in Google Play. It's also one of 72the key signals that the editorial staff looks for, when curating apps and games 73for promotion in the store.</p> 74 75<div style="border:1px solid #DDD;padding:1px;margin-left:110px;width:504px;"> 76<img src="{@docRoot}images/gp-rating-web.png" style="width:500px;padding:0;margin:0;"> 77</div> 78 79<h3 id="category" stdle="padding-top:2em;">Category browsing</h3> 80 81<p>When you publish an app in Google Play, you pick the category in which you 82want users to find your app. More than 30 categories are available. Inside each 83category, apps are ranked based on a combination of ratings, reviews, downloads, 84country, and other factors. Many popular categories also start with a collection 85of featured apps selected by the Google Play editorial staff.</p> 86 87<div style="clear:both;margin-top:2em;margin-left:10%;width:560px;"> 88<div style="clear:both;margin-top:2em;"> 89<img src="{@docRoot}images/gpp-cat-feature280-puzzle.png" style="width:180px"> 90<img src="{@docRoot}images/gpp-cat-feature280-photo.png" style="width:180px"> 91<img src="{@docRoot}images/gpp-cat-feature280-sports.png" style="width:180px"> 92</div> 93<p class="image-caption"><span style="font-weight:500;">Featuring in 94categories</span>: Most app and game categories include a featured list curated 95by the editorial team.</p> 96</div> 97 98<h3 id="search">Search</h3> 99 100<p>Search on Google Play lets users pinpoint an app or game quickly. Search uses 101powerful heuristics to suggest terms as the user types, and it offers direct 102links to apps as suggestions. In results, users find the most relevant, most 103popular apps at the top. </p> 104 105<div style="float:left;margin:12px 24px 0px 0px;"> 106<img src="{@docRoot}images/gp-top-new-paid.png" style="width:250px"> 107</div> 108 109<h3 id="top-charts" style="padding-top:1em">Top charts and lists</h3> 110 111<p>Top charts keep users in touch with what’s popular and trending with Android 112users, right from the Apps and Games home pages. The charts are generated 113several times each day based on recent download activity, keeping them fresh and 114allowing new apps to move upward in the charts. To make the charts as relevant 115as possible for users across the world, they are also country-specific.</p> 116 117<p>As your apps get traction and build momentum in downloads and ratings, 118they’ll climb one or more of the top charts and gain even more exposure.</p> 119 120<div> 121<table style="width:440px"> 122<tr> 123<td style="width:100px">Top Free</td><td>Free apps and games</td></tr> 124<td style="width:140px">Top Paid</td><td>Priced apps and games</td></tr> 125<td>Top New Free</td><td>Less than 30 days old</td></tr> 126<td>Top New Paid</td><td>Less than 30 days old</td></tr> 127<td>Top Grossing</td><td>Gross proceeds, free or priced</td></tr> 128<td>Best Selling</td><td>Popular priced games</td></tr> 129<td>Trending</td><td>New arrivals growing quickly in installs</td> 130</tr> 131</table> 132</div> 133 134<div style="clear:both"> 135<h4 id="featured" style="padding-top:2.5em;">Featured, Staff Picks, Collections, 136and Badges</h4> 137 138 139<div style="float:right;margin-left:18px;"> 140<img src="{@docRoot}images/gp-apps-home.png" style="width:180px"> 141<img src="{@docRoot}images/gp-games-home.png" style="width:180px"> 142</div> 143 144<p>The Google Play editorial team is dedicated to bringing the best apps to the 145attention of users and setting the tone for app quality throughout the store. 146It constantly reviews apps from across Google Play to find 147not only the best-known apps and games, but also the “diamonds in the rough” that 148they want more people to see. </p> 149 150<p>When the team finds great apps and games, it uses the <em>Featured</em>, 151<em>Staff Picks</em>, and other collections to promote them to users.</p> 152 153<p>You can't nominate your app for featuring, but the team is always 154on the lookout for great apps through a number of signals and indicators. 155If you build an app that users love and that looks great on Android devices, 156the editorial team will notice.</p> 157</div> 158 159<h4>Featured and Staff Picks</h4> 160 161<p>Each week the the Google Play editorial staff selects a new set of apps to 162promote in its popular <em>Featured</em> and <em>Staff Picks</em> collections. 163</p> 164 165The <em>Featured</em> collections highlight the latest and greatest app and game 166titles available for Android. Category featuring highlights the best and most 167popular apps in the top categories. 168 169<em>Staff Picks</em> collects all recently featured apps and games on Google 170Play. To better reach tablet users, there’s a special <em>Staff Picks</em> 171collection that highlights the best apps for Android tablets.</p> 172 173<div style="float:left;margin-right:18px;"> 174<img src="{@docRoot}images/gp-collectibles.png" stydle="width:180px"> 175 176</div> 177 178<h4>App collections</h4> 179 180<p>From time to time the editorial staff puts together a collection of apps and 181games based on a theme or seasonal event. The collections are popular with 182customers because they are timely and relevant, and they provide a new way to 183showcase great Android apps to users.</p> 184 185<p>The editorial staff chooses apps for collection promotions in a similar way 186as for featuring—high-quality apps that show the best of Android on phones 187and tablets. For collections the staff also looks for apps that can make an 188interesting or unique contribution to the collection as a whole. </p> 189 190<h4><img style="margin-right:.25em;margin-bottom:.5em;" 191src="{@docRoot}images/editorschoice_ann.png"> EDITORS' CHOICE</h4> 192 193<p><em>Editors’ Choice</em> is a curated collection of apps that highlights some 194of the very best apps available on Android. These apps are chosen for high 195quality and great UI, long-term popularity, and innovative use of Android 196features.</p> 197 198<p>Apps chosen for <em>Editors’ Choice</em> also receive a badge that is 199displayed wherever the app name is seen in Google Play.</p> 200 201<h4><img style="margin-right:.25em;margin-bottom:.5em;" 202src="{@docRoot}images/topdev_ann.png"> TOP DEVELOPER</h4> 203 204<p>Top Developer is a badge recognizing established, respected developers for 205their commitment to launching high-quality and innovative apps on 206Android. The Google Play editorial staff selects developers awards a Top 207Developer badge from time to time, based on the cumulative work of the 208developer.</p> 209 210<p>The Top Developer badge appears next to the developer name wherever it is 211displayed in Google Play. For a developer, the badge means long-term recognition 212of all of your apps. For users, the badge signifies an additional level of trust 213and confidence in your products.</p> 214 215<h3 id="details">Rich, colorful product pages</h3> 216 217<p>In Google Play, your app’s storefront is its <em>product details page</em> 218— a rich and colorful page that lets you promote your app, highlight its 219ratings and reviews, and show what your app can do. 220 221<p>Your product details page is the one page where your users come to find out 222everything about your app. When they see your app listed in search results, top 223charts, category listings, and collections, one tap takes them directly to your 224product details page.</p> 225 226<div style="float:right;margin-left:10px;"> 227<img src="{@docRoot}images/gp-details-pages-magicpiano.png" style="width:500px"> 228</div> 229 230<p>You can manage your product details page through the <span 231style="font-weight:500">Google Play Android Develeper Console</span>, from any 232web browser. Just sign in, upload or update your brand assets, and enter your 233product details in the languages of your markets. </p> 234 235<p>When you publish, Google Play adds your app’s ratings, reviews, links to your 236other products, and more, and makes sure your product details page looks great 237on phones, tablets, or in a web browser.</p> 238 239<p>You can link web users directly to your product details page from outside 240Google Play, such as from your web site, an ad campaign, reviews, social media 241posts, and more. See <a href="{@docRoot}distribute/googleplay/promote/linking.html">Linking 242to Your Products</a> to find out how. </p> 243 244<p>To learn more about how to create your product details page, see 245<a href="{@docRoot}distribute/googleplay/publish/index.html">Publishing on Google Play</a>.</p> 246
