1page.title=Analyze 2page.metaDescription=Understanding what your users do inside your app is the key to engaging and monetizing them. 3section.landing=true 4excludefromsuggestions=true 5nonavpage=true 6 7@jd:body 8 9<p> 10 Successful developers have found that understanding what users do inside 11 their app is the key to engaging and monetizing users in the long run. 12 Various analytics tools are available that let you answer different types of 13 questions. The easiest way to measure what users do in your app is to 14 integrate a single analytics tool, such as Google Analytics, that's capable 15 of answering all of your important questions. 16</p> 17 18<p style="margin-bottom:2em;"> 19 With a unique Google Play Developer Console integration, Google Analytics can 20 track how users move through the <a href= 21 "{@docRoot}distribute/analyze/improve-roi.html#flow">acquisition flow</a> 22 from marketing, to a Play store listing, to launching an app. The <a href= 23 "{@docRoot}distribute/analyze/build-better-apps.html#flows">Behavior flow</a> 24 lets you easily identify roadblocks and successful features, so that you can 25 improve user engagement. By implementing <a href= 26 "{@docRoot}distribute/analyze/measure.html#retail">e-commerce tracking</a> 27 you can have a full view of the transactions, such as in-app purchases, 28 happening in your app. And, if you show ads in your app, you can <a href= 29 "{@docRoot}distribute/analyze/google-services.html">access your Analytics 30 data in AdMob</a> and have the full picture of your app revenue. 31</p> 32 33<div class="dynamic-grid"> 34 35 <div class="resource-widget resource-flow-layout landing col-16" 36 data-query="collection:distribute/analyzelanding" 37 data-cardSizes="6x6" 38 data-maxResults="10"> 39 </div> 40