1page.title=The Google Play Opportunity 2meta.tags="visibility, growth, distributing" 3page.tags="play, apps, distributing, publishing" 4page.metaDescription=Billions of downloads a month and growing. Get your apps in front of users at Google's scale. 5page.image=images/cards/google-play_2x.png 6 7@jd:body 8 9<div id="qv-wrapper"> 10 <div id="qv"> 11 <h2>About Google Play</h2> 12 <ol style="list-style-type:none;"> 13 14 <li><a href="#playstore-discovery">Discovery on the Play Store and the Top Lists</a></li> 15 <li><a href="#playstore-listing">Your Play Store Listing</a></li> 16 <li><a href="#devpage">Your Developer Page</a></li> 17 <li><a href="#search-discovery">Discovery through Search</a></li> 18 <li><a href="#browsing">Personalized browsing experience</a></li> 19 <li><a href="#featured-staff-picks">Featured Apps and Collections</a></li> 20 <li><a href="#editors-choice">Editor's Choice, Top Developer, and Other Badges</a></li> 21 </ol> 22 </div> 23</div> 24 25<h2 id="reach">Reach Users Around the World</h2> 26 27<p> 28 Google Play is the premier store for distributing Android apps. When you 29 publish on Google Play, you put your apps in front of over 1 billion active 30 Android users, in more than 190 countries and territories across the 31 world. 32</p> 33 34<img src="{@docRoot}images/distribute/googleplay/about_hero_play-opportunity.png" 35 srcset="{@docRoot}images/distribute/googleplay/about_hero_play-opportunity.png 1x, 36 {@docRoot}images/distribute/googleplay/about_hero_play-opportunity_2x.png 2x" 37 alt="" width="460" /> 38 39<div class="wrap"> 40 41 <div class="cols" style="margin-top:2em;"> 42 <div class="col-6of12"> 43 <h3 id="playstore-discovery">Discovery on the Play Store and the top lists</h3> 44 <p> 45 The Play Store has been built to make discovering relevant apps, games, and 46 other content simple and pleasurable. Users can browse over 30 categories of 47 ranked apps. They can also discover popular and trending apps from one of the 48 ‘top charts’; updated throughout the day, they’re even country-specific in 49 Google Play's most popular countries. 50 </p> 51 </div> 52 <div class="col-5of12 col-push-1of12"> 53 <img src="{@docRoot}images/distribute/googleplay/about_play_store_home.png" 54 style="padding-top:1em;" width="225"> 55 </div> 56 </div> 57 58 59 <div class="cols" style="margin-top:2em;"> 60 <div class="col-6of12"> 61 <h3 id="playstore-listing">Your Play Store listing</h3> 62 <p> 63 Your app’s Play Store listing is where users come to find out everything 64 about your app: hero image or video, age rating, total downloads, summary 65 rating, features, and screenshots. Users can also see the ratings and reviews 66 left by other users, which are an important influence on your app’s ranking 67 in lists and search. When creating your app’s page you can take advantage of 68 <a href="{@docRoot}distribute/users/experiments.html" 69 >Store Listing Experiments</a> to test variations in 70 text and graphics and find the combination that drives the most downloads. 71 </p> 72 </div> 73 <div class="col-5of12 col-push-1of12"> 74 <img src="{@docRoot}images/distribute/googleplay/about_play_store_listing.png" 75 style="padding-top:1em;" width="225"> 76 </div> 77 </div> 78 79 80 <div class="cols" style="margin-top:2em;"> 81 <div class="col-6of12"> 82 <h3 id="devpage">Your developer page</h3> 83 <p> 84 You can now promote your brand using your new <a href= 85 "https://support.google.com/googleplay/android-developer/answer/6226441" 86 class="external-link">developer page.</a> Add a hero image, logo, and 87 description, then optionally add a link to your website and a featured app. 88 This is a great way to increase exposure, in addition to your 89 developer-specific app collection on Google Play. 90 </p> 91 </div> 92 <div class="col-5of12 col-push-1of12"> 93 <img src="{@docRoot}images/distribute/googleplay/about_developer_page.png" 94 style="padding-top:1em;" width="225"> 95 </div> 96 </div> 97 98 99 <div class="cols" style="margin-top:2em;"> 100 <div class="col-6of12"> 101 <h3 id="search-discovery">Discovery through search</h3> 102 <p> 103 Search on Google Play is one of the single biggest drivers of installs and it 104 lets users pinpoint an app or game quickly. Search uses powerful heuristics 105 to suggest terms as the user types, and it offers direct links to apps as 106 suggestions. In results, users find the most relevant and most popular apps 107 at the top. 108 </p> 109 </div> 110 <div class="col-5of12 col-push-1of12"> 111 <img src="{@docRoot}images/distribute/googleplay/about_search_results.png" 112 style="padding-top:1em;" width="225"> 113 </div> 114 </div> 115 116 117 <div class="cols" style="margin-top:2em;"> 118 <div class="col-6of12"> 119 <h3 id="browsing">Personalized browsing experience</h3> 120 <p> 121 Using manual and algorithmic curation, the Play Store creates unique 122 collections that represent deeper user interests. These collections are then 123 matched with a user’s interests and displayed on their Play Store home page. 124 Since its introduction this more-personalized approach to app listings has 125 doubled the likelihood a user will install an app. This example shows the 126 home page of a user who enjoys outdoor activity and fitness apps. 127 </p> 128 </div> 129 <div class="col-5of12 col-push-1of12"> 130 <img src="{@docRoot}images/distribute/googleplay/about_personalized_home.png" 131 style="padding-top:1em;" width="225"> 132 </div> 133 </div> 134</div> 135 136<h2 id="featured-staff-picks">Featured Apps and Collections</h2> 137<p> 138 The Google Play editorial team bring the best apps to the attention of users 139 through the Featured, Staff Picks, and Editor’s Choice collections. 140 Periodically they also create app collections based on a theme or seasonal 141 event. The apps and games featured will include some that are popular and 142 well known, but also innovative and groundbreaking apps that haven’t built 143 their ranking yet. 144</p> 145 146<h2 id="editors-choice">Editor's Choice, Top Developer, and Other Badges</h2> 147<p> 148 The best apps and games and the developers who create them are awarded badges 149 by the Google Play editorial staff: Editors’ Choice, Top Developer, and 150 others. Displayed with the app and developer name when they are seen in 151 Google Play, they give users an additional level of trust and confidence in 152 your apps. 153</p> 154
