1page.title=Increase installs with Store Listing Experiments 2page.metaDescription=Run experiments to find the best possible Play Store listing page. 3page.image=images/cards/distribute/users/experiments.png 4page.tags="ab testing, experiments, testing" 5Xnonavpage=true 6 7@jd:body 8 9<p> 10 First impressions matter, so having the best possible Play Store listing page 11 for your app is vital. Store Listing Experiments let you test combinations of 12 text and graphics to find the ones that bring you the most installs. 13</p> 14 15<img src="{@docRoot}images/distribute/googleplay/hero-store-listing-experiment.png" 16 srcset="{@docRoot}images/distribute/googleplay/hero-store-listing-experiment.png 1x, 17 {@docRoot}images/distribute/googleplay/hero-store-listing-experiment_2x.png 2x" 18 width="460"> 19 20<p> 21 Learn how to <a href= 22 "https://support.google.com/googleplay/android-developer/answer/6227309" 23 class="external-link">get started with Store Listing Experiments.</a> 24</p> 25 26<h3 id="planning">Tips for planning a successful experiment</h3> 27<ul> 28 <li>Make sure that you have a question or objective in mind when designing 29 your experiments. 30 </li> 31 32 <li>Test one attribute at a time to get the clearest results, but test 33 similar changes in icons and feature graphics together, for example comparing 34 use of character art against objects from a game. 35 </li> 36 37 <li>Start testing with your app icon, because it can have a huge impact on 38 whether users pick your app from search results and category lists. 39 </li> 40 41 <li>Test all of your listing’s attributes; after icons, test screenshots and 42 short descriptions as they are seen by users from search results and category 43 lists. Test the feature graphic as a priority, as it has such a presence on 44 your store listing’s page. 45 </li> 46</ul> 47 48<h3 id="graphics">Tips for your graphics and text</h3> 49<ul> 50 <li>Create up to three alternatives for your hi-res icon, feature graphic, 51 screenshots, promo video, short description, and full description. 52 </li> 53 54 <li>Set up a Global experiment for graphics against your default language or 55 a Localized experiment for both text and graphics in a specific language. 56 Experiment with screenshots and their order. 57 </li> 58 59 <li>Be bold about testing different artwork, but iterate on the results to 60 confirm and improve your findings. 61 </li> 62 63 <li>Make sure short descriptions clearly demonstrate an app or game’s value 64 to users. 65 </li> 66</ul> 67 68<h3 id="success">Tips for running successful experiments</h3> 69<ul> 70 <li>Test one asset at a time, unless testing completely different designs for 71 a store listing page against one another. 72 </li> 73 74 <li>Run your experiment for at least 7 days, even if you have enough traffic 75 to get meaningful results in a few days. Depending on the percentage of your 76 audience you’re showing the experiment too and the traffic on your listings 77 page it may take anything from a few days to several weeks to get a 78 result. 79 </li> 80 81 <li>Run your experiments with 50 percent of your audience, the maximum 82 allowed, to get results faster; particularly for localized tests that may be 83 visible to only a small percentage of your users. 84 </li> 85 86 <li>Check the banner on the Experiments page to see progress. Once enough 87 data has been collected the winner is displayed and you can apply it to your 88 store listing. 89 </li> 90</ul> 91 92<p style="clear:both"> 93</p> 94 95<!-- TBA 96<div class="dynamic-grid"> 97<div class="headerLine"> 98<h2 id="successes">See how other developers have successfully run Store 99 Listing Experiments 100</h2> 101</div> 102 103<div class="resource-widget resource-flow-layout col-13" 104 data-query="collection:distribute/googleplay/experiments/successes" 105 data-sortOrder="-timestamp" 106 data-cardSizes="9x3" 107 data-maxResults="9"></div> 108 </div> 109--> 110 111<div class="dynamic-grid"> 112<div class="headerLine"> 113<h2 id="related-resources">Related Resources</h2> 114</div> 115 116<div class="resource-widget resource-flow-layout col-13" 117 data-query="collection:distribute/googleplay/experiments/related" 118 data-sortOrder="-timestamp" 119 data-cardSizes="6x6" 120 data-maxResults="6"></div> 121 </div> 122