1page.title=Concrete Software increases engagement with quests 2page.metaDescription=Concrete Software makes use of Google Play games services in its 10-pin bowling game, PBA Bowling Challenge. 3page.tags="developerstory", "games", "googleplay" 4page.image=images/cards/distribute/stories/concrete-bowling.jpg 5page.timestamp=1454440882 6 7@jd:body 8 9 10<h3>Background</h3> 11 12<div class="figure" style="width:113px"> 13 <img 14 src="{@docRoot}images/distribute/stories/concrete-bowling-icon.png" /> 15</div> 16 17<p> 18 Concrete Software makes use of Google Play games services in its 10-pin 19 bowling game, 20 <a class="external-link" 21 href="https://play.google.com/store/apps/details?id=com.concretesoftware.pbachallenge_androidmarket"> 22 PBA Bowling Challenge</a>. Once users have signed in with Google Play games 23 services they’re able to take part in multiplayer games, view leaderboards, 24 and gain achievements. 25</p> 26 27 28<h3>What they did</h3> 29 30<p> 31 To offer players new game content, Concrete Software implemented Google Play 32 games services quests. Easily accessible from the game’s home screen, quests 33 are designed with clear goals that integrated into in-game goals and core 34 experience. Each quest stated rewards; offered a progress tracker, which 35 updates as users advance; gave a clear deadline; and a call to action button. 36 Both short-term and long-term quests were offered to users. 37</p> 38 39<h3>Results</h3> 40 41<div class="figure" style="width:310px"> 42 <img 43 src="{@docRoot}images/distribute/stories/concrete-bowling-screenshot.png" 44 srcset= 45 "{@docRoot}images/distribute/stories/concrete-bowling-screenshot.png 1x 46 {@docRoot}images/distribute/stories/concrete-bowling-screenshot_2x.png 2x"> 47 <p class="img-caption"> 48 Prominent and customized quest icon displayed on home screen 49 </p> 50</div> 51 52<p> 53 Quests appealed most to dedicated users, and yet there is still an increase 54 in their engagement after using quests. <b>Sessions per user improved 14.4 55 percent</b> DoD upon quests acceptance, and <b>3.7 percent</b> DoD upon 56 completion. While users who accepted a quest <b>started 98 percent more 57 sessions per day</b>; users who completed a quest <b>started 140.2 percent 58 </b> more. 59</p> 60 61<p> 62 Concrete Software also found that quest acceptance and completion rates 63 increased overtime, while daily active users (DAU) remained constant. Among 64 users who accepted the first quest, almost <b>48% of the users accepted a 65 second</b> quest. Among those who completed the first, <b>78% accepted a 66 second</b>. 67</p> 68 69<p> 70 Quests also had a positive impact on retention with one day retention for 71 users who accepted a quest being <b>39.2 percent higher</b> than the average; 72 for users who completed a quest, it’s <b>60.7 percent higher</b> than the 73 average. 74</p> 75 76<p> 77 See examples of how Concrete Software integrated Google Play games services 78 into the <a class="external-link" 79 href="{@docRoot}shareables/stories/ConcreteSoftware_PBABowling_gpgs.pdf"> 80 UI of PBA Bowling Challenge</a>. 81</p> 82 83<h3>Get started</h3> 84 85<p> 86 Find out how to 87 <a class="external-link" 88 href="https://developers.google.com/games/services/common/concepts/quests"> 89 implement quests</a> in your games and discover more about 90 <a href="https://developer.android.com/distribute/engage/game-services.html"> 91 using Google Play games services</a> in your games to increase player 92 engagement and revenues. 93</p> 94
