1page.title=Lifesum Doubles Retention of Google Fit Users Following Integration on Android 2page.metaDescription=Lifesum integrates Google Fit into their app. 3page.tags="developerstory", "apps", "googleplay" 4page.image=images/cards/distribute/stories/lifesum.png 5page.timestamp=null 6 7@jd:body 8 9 10<h3>Background</h3> 11 12<div class="figure"> 13 <img src="{@docRoot}images/distribute/stories/lifesum-icon.png" /> 14</div> 15 16<p> 17 <a class="external-link" href="https://play.google.com/store/apps/details?id=com.sillens.shapeupclub"> 18 Lifesum</a> is a health and fitness app from Sweden that was launched on Android in 2012. 19 Since then, the app has had more than five million installs on Android, and Lifesum collaborated 20 with Google for the launch of <a class="external-link" href="http://www.google.com/fit/"> 21 Google Fit</a> in 2014. Google Fit soon became a key component of user activity outside the 22 app and has enabled Lifesum to scale partner integrations, accelerate development cycle, and 23 increase user satisfaction and engagement. 24</p> 25 26<h3>What they did</h3> 27 28<p> 29 Lifesum integrated Google Fit APIs to gather more insightful data, leading to a shift in 30 focus from simply gathering large amounts of user data to actual analysis of it. Google Fit has 31 also made direct integrations with partners much easier to scale and sometimes even 32 unnecessary, and has largely reduced app development time. Lifesum used findings from the 33 integration to launch their second app, <em>Movesum</em>, a step-counter app that imports steps 34 and calories and displays the information in a fun way. Thanks to the integration, the app was 35 developed in just two weeks. 36</p> 37 38<h3>Results</h3> 39 40<p> 41 Lifesum’s users now actively request integration with Google Fit, resulting in an improvement 42 in the app's ratings and reviews on the Google Play store. Engagement is also much higher for 43 Google Fit-connected users, whose <strong>retention rate is twice that of other Android 44 users</strong>. User retention on Android is 5-10% better than on other platforms. 45</p> 46 47<p> 48 Joakim Hammer, Android developer at Lifesum, says "Google Fit is our infrastructure for 49 integrating with other apps. It's great for the user as it increases the trustworthiness of the 50 data. Personally, it’s been a great experience leading the integration. The implementation was 51 fast and easy, and it has helped us with everything from product development and user 52 engagement, to partnerships." 53</p> 54 55<h3>Get started</h3> 56 57<p> 58 Find out more about <a class="external-link" href="https://developers.google.com/fit/"> 59 The Google Fit SDK</a>. 60</p>
