1page.title=Playlab Increases Juice Cubes Conversions by 25% with Store Listing Experiments 2page.metaDescription=Playlab uses store listing experiments to refresh their Juice Cubes icon. 3page.tags="developerstory", "apps", "googleplay" 4page.image=images/cards/distribute/stories/playlab.jpg 5page.timestamp=1468901832 6 7@jd:body 8 9<div class="figure"> 10 <img src="{@docRoot}images/distribute/stories/playlab-icon.png" /> 11</div> 12 13<h3> 14 Background 15</h3> 16 17<p> 18 <a class="external-link" href= 19 "https://play.google.com/store/apps/dev?id=9190927840679184784&e=-EnableAppDetailsPageRedesign"> 20 Playlab</a> is a game developer and publisher based in Hong Kong, with 21 production studios in Bangkok and Manila. Playlab apps include 22 <a class="external-link" href= 23 "https://play.google.com/store/apps/details?id=ppl.unity.JuiceCubesBeta"> 24 Juice Cubes</a>, <a class="external-link" href= 25 "https://play.google.com/store/apps/details?id=ppl.unity.junglecubes"> 26 Jungle Cubes</a>, and <a class="external-link" href= 27 "https://play.google.com/store/apps/details?id=ppl.cocos2dx.ranchrun&hl=en"> 28 Ranch Run</a>. 29 30 Released in 2013, <a class="external-link" href= 31 "https://play.google.com/store/apps/details?id=ppl.unity.JuiceCubesBeta"> 32 Juice Cubes</a> is a strategy puzzle game with over 25 million downloads 33 worldwide and over 100,000 five-star reviews on Google Play. The game has 34 gained success in Southeast Asian markets such as Indonesia and Thailand, 35 and in Western markets such as the US, Australia, the UK, and Canada. 36</p> 37 38<h3> 39 What they did 40</h3> 41 42<p> 43 As part of Juice Cubes’ content update in April 2016, Playlab decided to 44 refresh its Play Store icon and test whether different icons could increase 45 their conversion rate. 46</p> 47 48<p> 49 Playlab used the <em>Store Listing Experiments</em> feature on the Google 50 Play Developer Console to test three variations of their new game icon. 51</p> 52 53<h3> 54 Results 55</h3> 56 57<p> 58 Within three days of running the store listing experiment, Playlab saw 59 positive results which led them to make an informed decision to change the 60 current icon to the best-performing version. Variant C outperformed the 61 initial control icon and the two other variants, with a <strong>25% increase 62 in installs</strong>. One month after applying the best-performing icon, 63 Juice Cubes continued to see a 25% increase in the number of conversions 64 from store visitors who made organic installs. 65</p> 66 67<img src="{@docRoot}images/distribute/stories/playlab-screenshot.png"> 68 69<p> 70 <em>"Google Play Store Listing Experiments offer a fast, easy, and free way 71 to do A/B testing on an icon. The data provided after each test helped us 72 to make a decision really quickly. The best part is the team no longer needs 73 so many resources to decide which icon to use because we can let the 74 users decide."</em> said Jakob Lykkegaard, CEO and co-founder of Playlab. 75</p> 76 77<h3> 78 Get started 79</h3> 80 81<p> 82 Learn how to use <a class="external-link" href= 83 "https://support.google.com/googleplay/android-developer/answer/6227309"> 84 A/B testing</a> and find out more about how to run 85 <a href="{@docRoot}distribute/users/experiments.html"> 86 store listing experiments</a> on Google Play. 87</p>
