1page.title=Build Buzz 2page.image=/distribute/images/build-buzz.jpg 3page.metaDescription=Generate interest and demand for your app. Here are some ways to help users find, download, and install your apps. 4page.tags="users, growth, promotion" 5 6@jd:body 7 8<div class="figure"> 9 <img src="{@docRoot}distribute/images/build-buzz.jpg"> 10</div> 11 12<p> 13 With more apps published each week in Google Play, building buzz 14 around your own apps helps them get noticed and makes it easier for 15 users to find and download them. 16</p> 17 18<p> 19 Building buzz doesn’t have a single formula. The tools and techniques 20 described here have worked for other developers, but finding the right mix 21 will depend on your apps, your audience, and your competition. And don’t be 22 afraid to try something different or quirky, taking a risk could pay big 23 dividends. 24</p> 25 26 27 <h2 id="link-to-your-apps"> 28 Link to Your Apps in Google Play 29 </h2> 30 31<p> 32 After publishing your apps, you can take Android users directly to your 33 app/games detail page on Google Play by <a href= 34 "{@docRoot}distribute/tools/promote/linking.html">providing links</a> in your 35 social network posts, ad campaigns, app reviews and articles, your website, 36 and more. 37</p> 38 39<p> 40 You can also link to: 41</p> 42 43<ul> 44 <li>A <a href= 45 "{@docRoot}distribute/tools/promote/linking.html#OpeningPublisher">list</a> 46 of all of your apps 47 </li> 48 49 <li>A Google Play <a href= 50 "{@docRoot}distribute/tools/promote/linking.html#PerformingSearch">search 51 result</a> 52 </li> 53 54 <li>A <a href= 55 "{@docRoot}distribute/tools/promote/linking.html#OpeningCollection">collection</a> 56 on Google Play 57 </li> 58</ul> 59 60 <h2 id="use-the-google-play-badge"> 61 Use the Google Play Badge 62 </h2> 63 64<div class="figure" style="margin:0 3em;"> 65 <img src="{@docRoot}images/gp-build-buzz-uplift-1.png"> 66</div> 67 68<p> 69 <a href="{@docRoot}distribute/tools/promote/badges.html">Google Play 70 badges</a> are an especially great way let Android users know that your apps 71 are available and link them directly to your Google Play page. Users are more 72 likely to download and trust your apps and games when the Google Play badge 73 is used. 74</p> 75 76<p>Badge your 77 websites, collateral, and ad campaigns. With the badge generator, they're 78 also easy to make and available in multiple languages. 79</p> 80 81<div class="headerLine" style="clear:both"> 82 <h2 id="cross-promote-from-your-other-apps"> 83 Cross-Promote from Your Other Apps 84 </h2> 85 86 87</div> 88 89<div class="figure-right"> 90 <img src="{@docRoot}images/gp-buzz-1.jpg"> 91 <p class="img-caption"> 92 Cross-promoting related apps. 93 </p> 94</div> 95 96<p> 97 Cross promoting, or house ads, is a great cost effective way to get users to 98 try out new titles. Be sure that your house ad is unobtrusive and presented 99 at a time convenient for users to leave your apps and try out your new title. 100 Also, be sure to include logic that allows users to dismiss the ad and 101 control if they will be asked again later. 102</p> 103 104<p> 105 Consider using free AdMob <a href= 106 "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> 107 house ads</a> within your apps to create awareness and promote your entire 108 portfolio of apps. When launching new apps, an easy way to quickly attract 109 users is to promote directly to your existing customers. 110</p> 111 112<div class="headerLine"> 113 <h2 id="hold-a-contest"> 114 Hold a Contest 115 </h2> 116 117 118</div> 119 120<p> 121 Contests can be a great way to engage your users. If you have a game, hold a 122 tournament and promote it through your marketing channels. Use Google Play 123 Games APIs for leaderboards and achievements to stimulate competition. Some 124 app developers have provided prizes for creative uses of an app or social 125 engagement. For example, a photo app developer can hold a photo contest. 126</p> 127 128<p> 129 But be sure you’re complying with the appropriate legal requirements in your 130 country and provide a clear set of terms and conditions, accessible online. 131 Don’t let a lack of attention to detail spoil a great marketing opportunity. 132</p> 133 134<div class="headerLine"> 135 <h2 id="leverage-pr"> 136 Leverage PR 137 </h2> 138 139 140</div> 141 142<p> 143 Public Relations outreach can be a valuable marketing initiative. Many 144 developers use PR to announce new features in their apps or games, which, in 145 turn, builds demand for the updated release when it comes out. You can also 146 provide early copies of your app or game for the press to review, and publish 147 their reviews when the app or game launches. 148</p> 149 150<div class="headerLine"> 151 <h2 id="use-social-media"> 152 Use Social Media 153 </h2> 154 155 156</div> 157 158<p> 159 Social media is your opportunity to build promotion for your apps. Start with 160 your own channels: update users on your plans before launch, announce your 161 launch, and talk about progress after launch (downloads, new features, and 162 alike.) Then expand by encouraging your users to forward and share your 163 posts. 164</p> 165 166<p> 167 Take advantage of bloggers. Look for bloggers that cover Android and learn 168 what interest them. Remember to look locally as well as globally, gaining a 169 local following can be a great springboard to global success. When you’ve 170 selected a target group of bloggers focus on them by sending details of your 171 apps and free versions if the apps are priced. Follow up and ask them to 172 review your apps. A review on the right blog is a great promotion. 173</p> 174 175<div class="headerLine"> 176 <h2 id="publish-youtube-videos"> 177 Publish YouTube Videos 178 </h2> 179 180 181</div> 182 183<div class="center-img" style="padding-top:1em;"> 184 <img src="{@docRoot}images/gp-build-buzz-yt.png"> 185</div> 186 187<p> 188 YouTube videos are now an essential part of building buzz. Use them to 189 showcase your apps’ feature. Remember to do this before, at, and after 190 launch. Taking users on a journey through the development of your apps can be 191 a great way to drive downloads at launch. 192</p> 193 194<div class="headerLine"> 195 <h2 id="advertise"> 196 Advertise 197 </h2> 198 199 200</div> 201 202<div class="figure"> 203 <img src="{@docRoot}images/google/gps-ads.png" style="width:340px"> 204</div> 205 206<p> 207 Advertise your app in other apps to increase downloads. There are many tools 208 to help you target the right users for your apps and games. You can use 209 <a href= 210 "http://www.google.com/ads/admob/promote.html#subid=us-en-et-dac">AdMob</a> 211 to drive installs of your app at a target cost-per-acquisition (CPA). You 212 also get free house ads for your own app. <a href= 213 "https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en"> 214 Sign up for an AdMob account</a> to get started. 215</p> 216 217<div class="headerLine" style="clear:both"> 218 <h2 id="maximize-your-marketing-spend"> 219 Maximize your Marketing Spend 220 </h2> 221 222 223</div> 224 225<div class="figure" style="margin: 0 3em;"> 226 <img src="{@docRoot}images/gp-build-buzz-uplift-2.png" style=""> 227</div> 228 229<p> 230 Maximize buzz and leverage the halo effect of cross-platform, multimedia, 231 simultaneous launches. 232</p> 233 234<p><strong>Developers who launch on multiple platforms at 235 the same time have received a 10-20% uplift.</strong>If you’re spending money 236 to advertise your launch or spending effort on press, shipping on multiple 237 platforms simultaneously helps you maximize your return on investment. 238</p> 239 240<div class="headerLine" style="clear:both"> 241 <h2 id="related-resources"> 242 Related Resources 243 </h2> 244 245 246</div> 247 248<div class="resource-widget resource-flow-layout col-13" 249 data-query="collection:distribute/users/buildbuzz" 250 data-sortOrder="-timestamp" 251 data-cardSizes="9x3" 252 data-maxResults="6"></div> 253 254
